• Our Proven Advice for Marketers to Boost Revenue with Big Data
  We’ve recently published a white paper at Retail TouchPoints, “5 Ways to Boost Marketing Revenue with Big Data” about the ways marketers can use Big Data to focus on the customer and boost revenue. We highlight several real-world case studies to prove the ROI of using Big Data to respond to ever-changing customer behaviors.
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• Outcome Metrics vs Ego Metrics
  This January, a CMO of a large company told me she was thrilled that her team tweeted 1.2 million times in 2012—surpassing its goal of 1 million. These kinds of “ego metrics”—website page views, Facebook fans, conference attendees, etc.—look great on a dashboard but don’t really move the needle for the business. I believe we should track outcome metrics, not activities.
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• Over the Hill
  On Friday 9th November 2012 myself and 30 odd other keen and not so keen cyclists will be heading out of London Heathrow to take on the 440km cycle trek over 6 days through the foothills of the Himalayas, reaching the dizzy heights of 2,000 feet above sea level. The distance certainly isn’t a problem but when you include massive inclines and low oxygen levels, you can’t help but think it’s not going to be easy because it isn’t, especially for a group who would only cycle once or twice a week!
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• Overcome Translation Complexities with Professional Translation Services
  Language translation is one of the greatest requirements of global organizations, intelligence agencies and government entities challenged with communicating, interacting, and commercializing a global audience.
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• Partner Knowledge Series: SDL SM2 Social Intelligence
  SDL SM2 is a business intelligence platform that provides visibility into social media and lets you tap into a powerful data resource; your customers' direct thoughts and opinions.
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• Pioneering the Future of Machine Translation
  Advanced language technologies, such as machine translation, have a direct impact on the business value and future of an enterprise. Our scientists contribute to this innovation by implementing advanced computer science and applying their discoveries into SDL products used in the market. Through this technology and research, organizations are enabled with new ways to enrich global customer experience, optimize their brands and tackle Big Data, Big Language challenges.
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• Predicting Purchase Behavior - How We Do It
  I'm excited to share that SDL placed Silver for the Quality in Research Award at the ARF Great Mind Awards for measuring and predicting B2B customer commitment. To provide a bit more context behind this award, I'll explain more in-depth the work that led up to predicting customer commitment and why it's crucial to implement predictive analytics into business strategies.
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• Predicting the future of mobile on its 40th year
  40 years ago today, the first mobile phone call was made. My first proper job after leaving college was with a small and not very well known radio telecommunications company called RACAL. As a fresh-faced wet behind the ears engineer but a wannabe Gordon Geckko (Wall Street 1987) I began my career as a mobile telecommunications Account Executive.
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• Preliminary results for the year ended 31 December 2012
  SDL plc (“SDL” or “the Group”), the leading provider of Global Information Management (GIM) solutions, announces its audited preliminary results for the year ended 31 December 2012.
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• Presidential Election social data points towards a narrowing of discourse
  ‘Protecting the middle class’ (+1.4 per cent) and ‘Jobs/Economy’ (+9.2 per cent) saw the highest increase in the share of conversations emanating from the Swing States when we explore the social data conversations. ‘Jobs/Economy’ remained the most discussed issue and ‘Budget deficit’ stayed the second most discussed one.
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• Product Commitment - How to Maintain and Increase Market Share While Addressing New Competition
  Join us for part 1 of the The Customer Commitment Webinar Series - How to Influence Customer Behavior to Achieve Business Goals.
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• Product Finder
  The world's leading translation software. Easy to use yet powerful, this is the ideal product to start translating faster. Chosen by 170,000 corporations, translation agencies and freelancers worldwide.
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• Professional Translation Services
  Revolutionize the way content is translated throughout business environments using professional translation services from Lingotek. Our unique web-based collaborative Translation Platform easily and effectively translates content into hundreds of languages.
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• Professional Translation Services For Effective Content Translation
  The success of every modern globalized business lies in the effectively managing the multicultural and multilingual customer base and retaining them.
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• Professional Translation Services-Reliable and Cost-effective
  A language is not just a collection of words, phrases and rules of grammar but an interconnecting system of connotations and cultural references used for effective communication among individuals.
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• Quality control in SDL Trados Studio – learn to use the powerful features of QA Checker 3.0 and SP2
  Learn how to verify your project by using the advanced verification features of QA Checker 3.0 and other options introduced in SP2.
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• Rapid Translation Network
  Lingotek’s Translation Network includes Collaborative Translation Platform™ coupled with our Customers, Partner Translation Network & Development Community. We give our customers’ new ways to engage their global communities by providing trusted, rapid translations to expand & grow business
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• Reasons to Invest In Automated Translation Solution?
  The universal truth of businesses (online or otherwise) is to be able to increase the productivity and maximize revenue in a consistent manner.
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• Recognising & celebrating industry leaders
  Once again, we are excited to announce that Specialty Fashion Group (SFG), one of the largest women’s apparel retailers in Australasia have been successful in going through to nominations at Smart Card Awards Asia 2013.
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• Role of Instant Translation In Global Communication
  Over the past few years cyberspace has been gaining momentum with every company launching their corporate websites online. The question is how is it that some companies manage to consistently stay amongst the “most visited” list. One can attribute it to the content quality and SEO work.
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