• The Shoot Out at Mandalay Bay
  For the last several years, we have participated in the Campaign Management “shoot-out” at the DMA conference, and I’ve personally demonstrated our solution at several of these events. Moderated by Bernice Grossman from DMRS Group, this annual session provides the opportunity for attendees to see first-hand how three different marketing software vendors would leverage their respective solutions to solve the same business problem.
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• The social organization
  "Web 2.0" is now incredibly antiquated, since social media, user generated content and sharing are the new normal. This term-turned-jargon has now evolved into something a lot more sophisticated as business has found ways of harnessing it to engage with customers.
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• The Top Reasons for Translating Content in a Fortune 500 company
  What is the top reason that a Fortune 500 company translates content? To make more money - right? Wrong. I was pleasantly surprised to learn that many other reasons come above this, according to a recent survey by the team at Common Sense Advisory. In the report entitled 'Translation at Fortune 500 Companies' Rebecca Ray and Nataly Kelly set out to explore how investment in translation affects companies' financial performance.
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• The Translation Network
  The Lingotek Collaborative Translation Platform gives enterprise business customers new ways to leverage their trusted global communities by providing rapid, accurate translations, in turn fueling cost-conscious growth. We do this by using sophisticated translation technologies, workflow management, and community collaboration.
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• Three Ps to Social Intelligence
  Everyone’s familiar with the Ps of marketing; well, Social Intelligence has a few Ps of its own that vary from traditional research. The three Ps I’m referring to are: Past, Present and Prognostication. Sure, there are probably others, but let’s look at the ones related to periods of time.
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• Tips and tricks for upgrading to SDL Trados Studio 2011 from SDL Trados 2007
  This 60 minute webinar will be taken by Massimo Ghislandi, Senior Marketing Director at SDL. Massimo will cover the main differences between SDL Trados 2007 and the popular new version of our translation tool, SDL Trados Studio 2011.
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• Tips and tricks for upgrading to SDL Trados Studio 2011 from SDL Trados 2007
  This 60 minute webinar will be taken by Massimo Ghislandi, Senior Marketing Director at SDL. Massimo will cover the main differences between SDL Trados 2007 and the popular new version of our translation tool, SDL Trados Studio 2011.
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• Tips for Addressing & Strategizing Against New Market Competition
  Whether your company or your competition is launching a new product into the market, there are two things to keep in mind. The first is how to maintain or increase your market share and the second is how to address your competition.
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• To Boldly Go...Marketers Who Take Risks
  There seems to be a real difference between marketing people who by nature are quite cautious, and those who are prepared to take a risk. Or to put it another way, to boldly go where they or their companies haven’t been before.
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• To translate, or not to translate?
  With global communication on the rise it’s not a question that one will need to translate content at one time or another--the question is whether they are translating their content securely or not.
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• Top 5 Big Language Problems Solved with Machine Translation
  Today’s consumer expects information at any time via any channel they desire – this is the norm. This has created new challenges for global companies.
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• Top Five Reasons to Attend the SDL Trados Forums
  Looking for a chance to learn about the latest trends in the translation industry and connect to other language professionals? Then make your way to one of the cities on the SDL tour.
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• Top Tips on How to Think and Plan for Customer Experience Using Localization
  This is my third and final blog post Loïc Dufresne de Virel, Localization Strategist at Intel, my initial post and second post. Loïc will be attending the Innovate 2013 conference in San Jose, here's the last part of my interview with Loïc regarding his tips on planning for customer experience using localization.
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• Tourism Australia selects SDL to boost visitor numbers
  SDL, today announced that Tourism Australia has appointed SDL to help grow demand for leisure and business travel through the localisation of its web and marketing content into 17 languages on its online channels www.australia.com, www.nothinglikeaustralia.com, www.aussiespecialist.com, YouTube and There’s Nothing Like Australia App for the iTunes and Android markets.
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• Translation Management to Drive Automation
  SDL’s translation management system integrates content systems, language assets & illustrate each step of the localization process as part of a workflow.
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• Translation Process Management
  SDL’s translation process management accelerates time-to-market & helps enterprise teams work with translation vendors to deliver quality translations.
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• Translation Services For Effective Content Translation
  The success of every modern globalized business lies in the effectively managing the multicultural and multilingual customer base and retaining them.
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• Translation Services-Reliable and Cost-effective
  A language is not just a collection of words, phrases and rules of grammar but an interconnecting system of connotations and cultural references used for effective communication among individuals.
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• Travelport Improves Cross-Language Customer Support with Automated Translation
  Travelport is a leading provider of critical transaction processing solutions to companies operating in the global travel industry. Operating in 170 countries, Travelport facilitates 2.2 billion travel related messages per day, supports more than 67,000 travel agencies and processes millions of travel transactions each year – all across 30 languages.
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• Understanding the Mobile Shift: Digital Clarity Group and SDL share the key to unlocking profitable customer relationships
  Join Tim Walters, PhD – Principal Analyst, Digital Clarity Group and SDL for a free, interactive webinar: Understanding the “Mobile Shift.” The rapid adoption of smart phones and tablets represents an unprecedented transformation in the way consumers access the web and other digital services.
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