• 26 Reasons Brands Work…Or Sometimes Don’t
  If branding people had a wish list to make their jobs easier — with easier meaning to quickly create a new and memorable name — high up on that list would be new letters to add to our alphabet. You’d think that combining and recombining the usual 26 letters, A to Z, would be enough to keep people busy. And yet, those 26 symbols may not be enough.
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• A History of Blends in Brands, from Early Hominids to Exencial
  What’s the strategy behind new corporate names like Advizent, Aspiriant, Exencial, and Fortigent? Is this a return to the wonkish, Latin-clad constructions of the era that begat Accenture, Agilent, and Altria? And if so, why?
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• Brand Name Linguistics Research Services
  Harness the expressive power of brand names with Lexicon’s brand name linguistics services. We have the hands-on familiarity with linguistics, language and culture across the globe.
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• Brand Name Research Service
  Identifying the very best name for your new company or new product is the objective of every naming research program. By using Lexicon’s state-of-the-art brand name research service, you get the most out of your company or product name investment
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• Brand Name Selection
  At Lexicon our brand name selection process is reviewed from three distinct vantage points. A good brand name should: get attention, generate interest, and tell a story. Overall, the name should deliver new energy to the category.
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• Brand Name Trademark Services
  Lexicon has invested heavily in the development of an in-house brand name trademark services research team that has the capability to conduct detailed trademark research based on an agreed-to search strategy with each of our clients’ corporate counsel
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• Brand protection
  New Momentum’s enterprise brand protection solution is a software-as-a-service (SaaS) offering, providing global enterprises, with dynamic daily visibility into a broad variety of market intelligence data that can be used to identify suspect products and companies.
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• Enterprise Brand Protection
  New Momentum’s enterprise brand protection solution is a software-as-a-service (SaaS) offering, providing global enterprises, with dynamic daily visibility into a broad variety of market intelligence data that can be used to identify suspect products and companies.
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• Forever Socks
  The joke about things being analogous to socks is that “you change them every day.” Brand names should not be seen that way at all, of course. When you settle on a trademark — after having gone through all the convolutions to create it, research it, register it, and then promote it — the last thing you want to do is change it.
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• Getting the Name You Want: Dealing with Trademark Obstacles
  The United States Patent and Trademark Office recently reported the active trademark registrations for fiscal year 2010: a record-breaking 1,614,121. This is for the US alone. In an increasingly global marketplace, the trademark clutter is harder and harder to cut through, especially in software or consumer electronics, where your phone is a camera and a computer and by the end of this piece, it may even be a cappuccino machine.
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• GM owners now able to rent out their cars through OnStar
  It's no secret that, aside from high-dollar collector models, cars are a depreciating asset. Worse, you´re paying for your car even when you're not using it, which is why peer-to-peer car sharing services like RelayRides are growing in popularity.
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• How Far Will Your Brand Stretch?
  Clients looking for a new brand name often warn that it must be easy to spell (among a host of other concerns) when, in reality, that’s a consideration that can have little bearing on a brand’s ability to be embraced.
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• Mondelez: A Rough Maiden Voyage?
  We have seen an enormous amount of press for Mondelez, the name planned for Kraft’s new snack division, to be spun off from Kraft’s grocery business. If in the marketing business any publicity is a good thing, then this is a good thing.
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• Name Brand Consulting Services
  Lexicon provides name brand consulting services that include the development of value propositions and brand architectures. We combine personal creativity with the discipline and knowledge of linguistics to deliver solutions that support business and marketing goals.
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• Powerful Brand Naming Tools
  At Lexicon, we combine three powerful brand naming tools to create names: Team Creativity for developing solutions based on a broad creative framework; Structural Linguistics to identify morphemes, sounds, and metaphors; and Computer aided development to combine word parts into new solutions.
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• Remember T-Mobile's Bobsled? It has 1 million users now
  T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could. In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness.
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• Remember T-Mobile's Bobsled? It has 1 million users now
  T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could. In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness.
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• Spelling Matters
  Does how you spell a word really matter? English is rife with spelling rules and idiosyncrasies – for example, there’s the old mnemonic “i before e, except after c.” But what about weird? And then there are the many ways that the string ough can be pronounced: cough, tough, though and through are the usual examples.
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• Strategic Brand Naming Services
  Lexicon provides brand naming services and helps develop names that reflect a desired brand character and personality. We help your team develop a brand name that will be popular with consumers and support specific, logical attributes.
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• Strong Name Branding Portfolios
  Lexicon has been partnering with clients in creating strong name branding portfolios; portfolios with effective brand names are valuable intellectual property. Many of our clients have been working with us for over fifteen years.
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