- A History of Blends in Brands, from Early Hominids to Exencial
What’s the strategy behind new corporate names like Advizent, Aspiriant, Exencial, and Fortigent? Is this a return to the wonkish, Latin-clad constructions of the era that begat Accenture, Agilent, and Altria? And if so, why?
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Harness the expressive power of brand names with Lexicon’s brand name linguistics services. We have the hands-on familiarity with linguistics, language and culture across the globe.
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- Geolinguistics Services
Lexicon’s Geolinguistics services provide language and cultural assessments of brand names to ensure they mean what they are supposed to mean. Our linguists conduct in-person interviews with specific target audiences and also offer translations and transliteration services in your key languages.
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- Top Rated Lexicon Blogs
Lexicon Blogs! View top rated blog entries and posts from Lexicon's Blog In Brand Name Development, Brand Naming, Branding, Business, Linguistics, Naming, Trademarks. Lexicon experts discuss the key drivers of brand name development and branding and accelerating innovation.
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