http://netvouz.com/lillymark/tag/name?feed=rss lillymark's bookmarks tagged "name" on Netvouz http://lexiconblog.com/2010/10/19/26-reasons-brands-work%E2%80%A6or-sometimes-don%E2%80%99t/ If branding people had a wish list to make their jobs easier — with easier meaning to quickly create a new and memorable name — high up on that list would be new letters to add to our alphabet. You’d think that combining and recombining the usual 26 letters, A to Z, would be enough to keep people busy. And yet, those 26 symbols may not be enough. lillymark Mon, 23 Jul 2012 04:08:50 GMT http://lexiconblog.com/2012/06/04/a-history-of-blends-in-brands-from-early-hominids-to-exencial/ What’s the strategy behind new corporate names like Advizent, Aspiriant, Exencial, and Fortigent? Is this a return to the wonkish, Latin-clad constructions of the era that begat Accenture, Agilent, and Altria? And if so, why? lillymark Tue, 10 Jul 2012 06:44:12 GMT http://www.lexiconbranding.com/BrandNamingProcess/Linguistics/ Harness the expressive power of brand names with Lexicon’s brand name linguistics services. We have the hands-on familiarity with linguistics, language and culture across the globe. lillymark Mon, 30 Apr 2012 06:50:52 GMT http://www.lexiconbranding.com/NamingServices/NameResearch/ Identifying the very best name for your new company or new product is the objective of every naming research program. By using Lexicon’s state-of-the-art brand name research service, you get the most out of your company or product name investment lillymark Fri, 13 Apr 2012 06:22:56 GMT http://www.lexiconbranding.com/BrandNamingProcess/BrandNameSelection/ At Lexicon our brand name selection process is reviewed from three distinct vantage points. A good brand name should: get attention, generate interest, and tell a story. Overall, the name should deliver new energy to the category. lillymark Fri, 18 May 2012 09:06:56 GMT http://www.lexiconbranding.com/BrandNamingProcess/Trademark/ Lexicon has invested heavily in the development of an in-house brand name trademark services research team that has the capability to conduct detailed trademark research based on an agreed-to search strategy with each of our clients’ corporate counsel lillymark Wed, 09 May 2012 04:13:20 GMT http://www.newmo.com/enterprise-brand-protection.html New Momentum’s enterprise brand protection solution is a software-as-a-service (SaaS) offering, providing global enterprises, with dynamic daily visibility into a broad variety of market intelligence data that can be used to identify suspect products and companies. lillymark Fri, 13 Apr 2012 08:14:45 GMT http://www.newmo.com/enterprise-brand-protection.html New Momentum’s enterprise brand protection solution is a software-as-a-service (SaaS) offering, providing global enterprises, with dynamic daily visibility into a broad variety of market intelligence data that can be used to identify suspect products and companies. lillymark Mon, 23 Apr 2012 09:34:23 GMT http://lexiconblog.com/2012/07/02/forever-socks/ The joke about things being analogous to socks is that “you change them every day.” Brand names should not be seen that way at all, of course. When you settle on a trademark — after having gone through all the convolutions to create it, research it, register it, and then promote it — the last thing you want to do is change it. lillymark Tue, 10 Jul 2012 04:43:50 GMT http://lexiconblog.com/2011/02/17/getting-the-name-you-want-dealing-with-trademark-obstacles/ The United States Patent and Trademark Office recently reported the active trademark registrations for fiscal year 2010: a record-breaking 1,614,121. This is for the US alone. In an increasingly global marketplace, the trademark clutter is harder and harder to cut through, especially in software or consumer electronics, where your phone is a camera and a computer and by the end of this piece, it may even be a cappuccino machine. lillymark Thu, 12 Jul 2012 10:49:10 GMT