• A History of Blends in Brands, from Early Hominids to Exencial
  What’s the strategy behind new corporate names like Advizent, Aspiriant, Exencial, and Fortigent? Is this a return to the wonkish, Latin-clad constructions of the era that begat Accenture, Agilent, and Altria? And if so, why?
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• Big Brands Urged to Set Sail in San Francisco
  There’s a very good chance that when the next edition of the America’s Cup race is run, the boats will be sailing in San Francisco Bay. And Bay Area-based brands may be a large part of the reason why.
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• Brand Naming Services
  Lexicon provides clients with creative and original brand naming services to develop, evaluate and select a name that delivers strategic impact. Our use of linguistics as a core element of both inventing and selecting names is without parallel.
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• Brand Naming Specialist
  Brand name makes the most impact in marketing & advertising. Lexicon are brand naming specialists & have created some of the top lucrative brands like PowerBook, Pentium & Blackberry to name a few, which collectively have brought in billions of dollars for their companies.
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• Brand Naming Strategy
  Lexicon’s brand naming strategy is a process that is clear, insightful, logical and focused on results. We create brand names that get attention, deliver a strategic impact, generate interest, and tell a story
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• Brands Just Want To Be Friends
  As society continues to move swiftly forward and peoples’ attention spans grow ever shorter, so do their consideration of trademarks. Thanks to the Internet, we’re getting used to being on a first name basis with brands like Google, Amazon and Facebook.
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• Can the Right Brand Name Actually Create a New Category?
  In 1991, Callaway introduced the largest driver ever made — Big Bertha — a stand-out name with attitude. Big Bertha was about hope and power (mostly hope). Within three years, Callaway’s profits had increased five-fold to $250 million.
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• Conveying Personality While Conveying People
  An old friend recently asked for advice on a project to find an attractive name for the neighborhood that is the heart of his hometown. This got us to thinking about names in the urban landscape. Do these reflect similar thinking to the brand names we develop at Lexicon for products, companies, and services? For answers we focused on some transit and shuttle services in our region.
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• Do You Want to Drive a Leaf?
  U.S. car culture never stands still. We’re used to a rapid succession of styling changes–fins, racing stripes, pin stripes, hatchbacks, SUV’s, crossovers. Just as constant are the shifting patterns of car names — luxurious place names (Riviera, Malibu), names about racing (Torino, Grand Prix), energetic animal names (Mustang, Bronco), weird names (Elantra, Amanti).
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• Do You Want to Drive a Leaf? (Part 2)
  The gasoline-powered Fusion first appeared in the 2006 model year, but for 2010 Ford added the Ford Fusion Hybrid, a gasoline-electric hybrid with EPA ratings of 41 mpg city and 36 mpg highway. It placed at the top of Kelley Blue Book’s 2009 list of “green cars".
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• Explaining Stuff
  As one of the linguists at Lexicon, I have a lot of explaining to do – often it’s to clients, about why Name X won’t work in Language Y for Product Z (in compiling our GeoLinguistic Evaluations); or to clients with even greater curiosity, about the meanings of seemingly scary words like ‘obstruent’ and ‘sonorant’ and how they’re important when it comes to sound symbolism.
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• Forever Socks
  The joke about things being analogous to socks is that “you change them every day.” Brand names should not be seen that way at all, of course. When you settle on a trademark — after having gone through all the convolutions to create it, research it, register it, and then promote it — the last thing you want to do is change it.
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• Getting the Name You Want: Dealing with Trademark Obstacles
  The United States Patent and Trademark Office recently reported the active trademark registrations for fiscal year 2010: a record-breaking 1,614,121. This is for the US alone. In an increasingly global marketplace, the trademark clutter is harder and harder to cut through, especially in software or consumer electronics, where your phone is a camera and a computer and by the end of this piece, it may even be a cappuccino machine.
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• GM owners now able to rent out their cars through OnStar
  It's no secret that, aside from high-dollar collector models, cars are a depreciating asset. Worse, you´re paying for your car even when you're not using it, which is why peer-to-peer car sharing services like RelayRides are growing in popularity.
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• Honda Loses Market Share (How surprised were we supposed to be?)
  From a naming standpoint, we weren’t surprised at all. The December 30, 2010 Financial Times reports that Honda’s market share dropped by over 5% in the U.S. and by more than 25% in Europe in 2010. Probably there are dozens of technical and business reasons for this.
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• How iPad is Naming the Game
  Lots of pundits took their potshots at the iPad as it was first coming to market in early last year, with even video sketches on YouTube mocking the name as some kind of hightech version of a feminine hygiene product. Now, a year later, with Apple reportedly having sold 15 million of the devices, no one’s laughing — at either the product or the name.
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• Mondelez: A Rough Maiden Voyage?
  We have seen an enormous amount of press for Mondelez, the name planned for Kraft’s new snack division, to be spun off from Kraft’s grocery business. If in the marketing business any publicity is a good thing, then this is a good thing.
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• Powerful Brand Naming Tools
  At Lexicon, we combine three powerful brand naming tools to create names: Team Creativity for developing solutions based on a broad creative framework; Structural Linguistics to identify morphemes, sounds, and metaphors; and Computer aided development to combine word parts into new solutions.
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• Remember T-Mobile's Bobsled? It has 1 million users now
  T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could. In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness.
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• Remember T-Mobile's Bobsled? It has 1 million users now
  T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could. In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness.
  in Public bookmarks with agencies brand branding development name naming product services by 2 users

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