• Telling Details
  In creating new brand names we often look for images related to a product that bring out its essence. Images that may seem quite extraneous at first sometimes turn out to be the most effective when it comes to conveying the essence of an idea.
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• The Corporate Name: What Goes Into It and Why Is It So Important?
  I was recently asked those two questions by a reporter for Forbes. The answers are so key that it’s worth restating them here. Let’s start with the question regarding the importance of a corporate name (or any brand name for that matter).
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• Throwing The Market A Curve
  Some of the brand name development efforts that happen at Lexicon® Branding remain in the shadows. It may be a name for a select segment of software engineers. Or a major brand’s soft drink that gets test marketed in Topeka, Kansas, and never gets any closer to a rollout.
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• Top Rated Lexicon Blogs
  Lexicon Blogs! View top rated blog entries and posts from Lexicon's Blog In Brand Name Development, Brand Naming, Branding, Business, Linguistics, Naming, Trademarks. Lexicon experts discuss the key drivers of brand name development and branding and accelerating innovation.
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• Want Your Startup Name In The Dictionary? Choose Wisely
  The English language is constantly evolving. Experts at Merriam-Webster and the Oxford English Dictionary perennially add words that have been invented and accepted in our daily lexicons. The practice can be controversial, however, since it sometimes involves removing other, older words entirely.
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• Why The BlackBerry Wasn't A Strawberry
  David Placek says that product names should evoke pleasant associations and avoid being either too literal or random. Before it was the BlackBerry, it was a lump of plastic and microchips that was difficult to name. Its Canadian developers wanted to call it ProMail. They knew something was missing.
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• Zola: Aims to Replace Google Books, Then Take on Amazon
  A new bookselling start-up funded by authors and other investors is forming partnerships with publishers and independent booksellers and aims to replace the Google eBooks re-seller program as the go-to platform for indies interested in selling e-books.
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