• 26 Reasons Brands Work…Or Sometimes Don’t
  If branding people had a wish list to make their jobs easier — with easier meaning to quickly create a new and memorable name — high up on that list would be new letters to add to our alphabet. You’d think that combining and recombining the usual 26 letters, A to Z, would be enough to keep people busy. And yet, those 26 symbols may not be enough.
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• A History of Blends in Brands, from Early Hominids to Exencial
  What’s the strategy behind new corporate names like Advizent, Aspiriant, Exencial, and Fortigent? Is this a return to the wonkish, Latin-clad constructions of the era that begat Accenture, Agilent, and Altria? And if so, why?
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• A Major Threat to the Brands - Counterfeiting
  Technological innovations over the years have helped enterprises to expand globally. However, with an objective of earning greater revenue, the enterprise change their marketing strategies, increases their efficiency levels or works towards cutting costs.
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• About Us
  Powerful Combination of Technology and Experience NewMo began delivering our flagship suite of CyberAnalyst online brand protection solutions in 2009. Since then, we have helped hundreds of brands protect their intellectual property in the global open market with our Anti-Counterfeiting, Grey Market Abatement, and MAP Monitoring, and Additional Monitoring Solutions. NewMo’s management team brings decades of experience.
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• About Us
  Powerful Combination of Technology and Experience NewMo began delivering our flagship suite of CyberAnalyst online brand protection solutions in 2009. Since then, we have helped hundreds of brands protect their intellectual property in the global open market with our Anti-Counterfeiting, Grey Market Abatement, and MAP Monitoring, and Additional Monitoring Solutions. NewMo’s management team brings decades of experience
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• Anti-Counterfeiting Solutions
  Today’s techno savvy world has provided enterprises with a number of opportunities to spread globally. The growth of e-commerce has further paved way for the enterprises to gain a strong web footing.
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• Anti-Counterfeiting Solutions for Today’s Enterprises
  Today’s techno savvy world has provided enterprises with a number of opportunities to spread globally. The growth of e-commerce has further paved way for the enterprises to gain a strong web footing.
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• Associations
  IACC International AntiCounterfeiting Coalition CACP US Chamber of Commerce, Coalition Against Counterfeiting and Piracy GSA Global Semiconductor Alliance; formerly FSA, Fabless Semiconductor Association AGMA Alliance for Gray Market and Counterfeit Abatement QBPC Quality Brands Protection Committee ESCA The Electronics Supply Chain Association ISM Institute for Supply Management
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• Associations
  IACC International AntiCounterfeiting Coalition CACP US Chamber of Commerce, Coalition Against Counterfeiting and Piracy GSA Global Semiconductor Alliance; formerly FSA, Fabless Semiconductor Association AGMA Alliance for Gray Market and Counterfeit Abatement QBPC Quality Brands Protection Committee ESCA The Electronics Supply Chain Association ISM Institute for Supply Management
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• Big Brands Urged to Set Sail in San Francisco
  There’s a very good chance that when the next edition of the America’s Cup race is run, the boats will be sailing in San Francisco Bay. And Bay Area-based brands may be a large part of the reason why.
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• Brand Management for the Global Enterprise
  Branding is a promise to the customers and Brand management refers to the application of marketing techniques to increase customer's perception of a product, product line, value and services, leading to increase brand franchise and brand reputation.
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• Brand Management Solutions
  Global brand management solutions from New Momentum is sufficiently equipped to successfully protect your intellectual property in a rogue world. Ensure effective global brand management by locating & shutting down new targets and networks that sell counterfeit.
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• Brand Management Solutions
  Global brand management solutions from New Momentum is sufficiently equipped to successfully protect your intellectual property in a rogue world. Ensure effective global brand management by locating & shutting down new targets and networks that sell counterfeit.
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• Brand Monitoring Solutions to Combat Grey Market Sales
  Grey market products are illegal and are sold outside the authorized distribution line by companies that have no connection with the original manufacturer. Therefore, it is a challenge to keep a track of the exact sales figures and the source.
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• Brand Name Linguistics Research Services
  Harness the expressive power of brand names with Lexicon’s brand name linguistics services. We have the hands-on familiarity with linguistics, language and culture across the globe.
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• Brand Name Research Service
  Identifying the very best name for your new company or new product is the objective of every naming research program. By using Lexicon’s state-of-the-art brand name research service, you get the most out of your company or product name investment
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• Brand Name Selection
  At Lexicon our brand name selection process is reviewed from three distinct vantage points. A good brand name should: get attention, generate interest, and tell a story. Overall, the name should deliver new energy to the category.
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• Brand Name Trademark Services
  Lexicon has invested heavily in the development of an in-house brand name trademark services research team that has the capability to conduct detailed trademark research based on an agreed-to search strategy with each of our clients’ corporate counsel
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• Brand Naming Specialist
  Brand name makes the most impact in marketing & advertising. Lexicon are brand naming specialists & have created some of the top lucrative brands like PowerBook, Pentium & Blackberry to name a few, which collectively have brought in billions of dollars for their companies.
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• Brand Naming Strategy
  Lexicon’s brand naming strategy is a process that is clear, insightful, logical and focused on results. We create brand names that get attention, deliver a strategic impact, generate interest, and tell a story
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