• Do You Want to Drive a Leaf? (Part 2)
  The gasoline-powered Fusion first appeared in the 2006 model year, but for 2010 Ford added the Ford Fusion Hybrid, a gasoline-electric hybrid with EPA ratings of 41 mpg city and 36 mpg highway. It placed at the top of Kelley Blue Book’s 2009 list of “green cars".
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• Effective Online Brand Reputation Management
  With New Momentum’s brand reputation management solutions, reduce the impact of product counterfeiting on your company. Shorten the process of finding where counterfeits are being sold & identify the sophisticated violators who are doing the most damage.
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• Effective Online Brand Reputation Management
  With New Momentum’s brand reputation management solutions, reduce the impact of product counterfeiting on your company. Shorten the process of finding where counterfeits are being sold & identify the sophisticated violators who are doing the most damage.
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• Enterprise Brand Protection
  New Momentum’s enterprise brand protection solution is a software-as-a-service (SaaS) offering, providing global enterprises, with dynamic daily visibility into a broad variety of market intelligence data that can be used to identify suspect products and companies.
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• Explaining Stuff
  As one of the linguists at Lexicon, I have a lot of explaining to do – often it’s to clients, about why Name X won’t work in Language Y for Product Z (in compiling our GeoLinguistic Evaluations); or to clients with even greater curiosity, about the meanings of seemingly scary words like ‘obstruent’ and ‘sonorant’ and how they’re important when it comes to sound symbolism.
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• Forever Socks
  The joke about things being analogous to socks is that “you change them every day.” Brand names should not be seen that way at all, of course. When you settle on a trademark — after having gone through all the convolutions to create it, research it, register it, and then promote it — the last thing you want to do is change it.
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• Getting the Name You Want: Dealing with Trademark Obstacles
  The United States Patent and Trademark Office recently reported the active trademark registrations for fiscal year 2010: a record-breaking 1,614,121. This is for the US alone. In an increasingly global marketplace, the trademark clutter is harder and harder to cut through, especially in software or consumer electronics, where your phone is a camera and a computer and by the end of this piece, it may even be a cappuccino machine.
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• Global Brand Monitoring Solution
  New Momentum’s global brand monitoring solutions of online market places & rogue sites helps identify counterfeit suspects & gray market violators quickly. It also monitors online pricing & deliver prioritized, actionable data regarding violations to your inbox.
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• GM owners now able to rent out their cars through OnStar
  It's no secret that, aside from high-dollar collector models, cars are a depreciating asset. Worse, you´re paying for your car even when you're not using it, which is why peer-to-peer car sharing services like RelayRides are growing in popularity.
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• Honda Loses Market Share (How surprised were we supposed to be?)
  From a naming standpoint, we weren’t surprised at all. The December 30, 2010 Financial Times reports that Honda’s market share dropped by over 5% in the U.S. and by more than 25% in Europe in 2010. Probably there are dozens of technical and business reasons for this.
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• How Far Will Your Brand Stretch?
  Clients looking for a new brand name often warn that it must be easy to spell (among a host of other concerns) when, in reality, that’s a consideration that can have little bearing on a brand’s ability to be embraced.
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• How iPad is Naming the Game
  Lots of pundits took their potshots at the iPad as it was first coming to market in early last year, with even video sketches on YouTube mocking the name as some kind of hightech version of a feminine hygiene product. Now, a year later, with Apple reportedly having sold 15 million of the devices, no one’s laughing — at either the product or the name.
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• How to Make Enterprise Risk Management Work for Your Brand?
  Enterprise risk management (ERM) programs have been present for a long time now.
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• How to Stop Gray Market Activities?
  Whilst the majority is aware of the "black market", there still remain some gray areas about the term "gray market" and its implications.
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• Importance of Combating Counterfeiting
  The global trade in counterfeiting is increasing and its moving from relatively innocuous items such as handbags, shoes to other products such as pesticides, medicines, cosmetic goods and the like that can pose serious health and safety concerns.
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• Importance of Curtailing Gray Market Sales
  Gray Marketing is not same as counterfeiting. According to Duhan and Sheffet, the term “gray” suggests an “almost black market”. Gray market activities involve selling the trademarked goods and products through distribution channels that are unauthorized by the trademark holders.
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• International brand management
  Use brand protection solution like New Momentum for effective global brand management. Our SaaS-based software searches the Internet 24/7 for violations; it prioritizes and analyses the violations and presents them to users in an easy-to-use dashboard.
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• Manage Brand Reputation Practices Better with Anti-Fraud Solutions
  According to a CNBC report on counterfeit sales, approximately 7% of the products sold globally are counterfeits. An important reason behind product counterfeiting is the expansion of online trade and commerce.
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• Management Team
  NewMos management team has significant experience in all facets of SaaS and enterprise software for the manufacturing community. Management has a proven track record of building and growing start-up software companies from inception to highly successful companies. Pam Passaretti has over 20 years experience in key operational roles for large and small software companies.
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• Management Team
  NewMo’s management team has significant experience in all facets of SaaS and enterprise software for the manufacturing community. Management has a proven track record of building and growing start-up software companies from inception to highly successful companies.
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