• Brand protection
  New Momentum’s enterprise brand protection solution is a software-as-a-service (SaaS) offering, providing global enterprises, with dynamic daily visibility into a broad variety of market intelligence data that can be used to identify suspect products and companies.
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• Brands Just Want To Be Friends
  As society continues to move swiftly forward and peoples’ attention spans grow ever shorter, so do their consideration of trademarks. Thanks to the Internet, we’re getting used to being on a first name basis with brands like Google, Amazon and Facebook.
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• Can the Right Brand Name Actually Create a New Category?
  In 1991, Callaway introduced the largest driver ever made — Big Bertha — a stand-out name with attitude. Big Bertha was about hope and power (mostly hope). Within three years, Callaway’s profits had increased five-fold to $250 million.
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• Challenges
  Worldwide counterfeiting is estimated to reach a $1.7 trillion business by 2015 – nearly triple the 2008 figure of $650 billion. This rapid growth is being largely driven by the Internet, which makes it easy for criminals to set up eCommerce storefronts or place listings on online marketplaces and auction sites, and easier still to find customers.
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• Challenges
  Worldwide counterfeiting is estimated to reach a $1.7 trillion business by 2015 – nearly triple the 2008 figure of $650 billion. This rapid growth is being largely driven by the Internet, which makes it easy for criminals to set up eCommerce storefronts or place listings on online marketplaces and auction sites, and easier still to find customers.
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• Combat Counterfeiting with Anti-Fraud Solutions
  The 2012 ‘Report to the Nations on Occupational Fraud and Abuse’, ACFE (Association of Certified Fraud Examiners) states that U.S. organizations alone lose approximately $65 billion annually to fraud.
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• Combat Gray Market Sales Today
  Rapid and innovative development in the internet technology have played in an essential role in flourishing e Commerce and online shopping sites. There are times when you come across online deals with attractive discounts and offer prices.
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• Combat Gray Market Sales with Brand Management Solutions
  Gray market activities have become increasingly prevalent over the past few years. The most prevailing wisdom in marketing is to make use of extreme enforcement for deterring gray marketers.
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• Complete Online Brand Monitoring
  New Momentum’s brand monitoring solutions can help your enterprise by retrieving information right down to the product & individual listing level. With automated monitoring of Internet activity ensure complete protection of your brand & your revenue.
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• Complete Online Brand Monitoring
  New Momentum’s brand monitoring solutions can help your enterprise by retrieving information right down to the product & individual listing level. With automated monitoring of Internet activity ensure complete protection of your brand & your revenue.
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• Contact Us
  Thank you for your interest in NewMo’s CyberAnalyst brand protection solutions. For inquiries, please fill out the following form, and we will get back to you right away. Locations Headquarters: Phone: (415) 524-8300 980 Lincoln Avenue, Suite 200,San Rafael, CA 94901 Other Locations: USA Phone: (949) 276-5988 18 Technology Dr, Suite 208,Irvine
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• Contact Us
  Thank you for your interest in NewMo’s CyberAnalyst brand protection solutions. For inquiries, please fill out the following form, and we will get back to you right away. Locations Headquarters: Phone: (415) 524-8300 980 Lincoln Avenue, Suite 200,San Rafael, CA 94901 Other Locations: USA Phone: (949) 276-5988 18 Technology Dr, Suite 208
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• Contact Us For any Inquiries
  Thank you for your interest in NewMo’s CyberAnalyst brand protection solutions. For inquiries, please fill out the following form, and we will get back to you right away.
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• Conveying Personality While Conveying People
  An old friend recently asked for advice on a project to find an attractive name for the neighborhood that is the heart of his hometown. This got us to thinking about names in the urban landscape. Do these reflect similar thinking to the brand names we develop at Lexicon for products, companies, and services? For answers we focused on some transit and shuttle services in our region.
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• Counterfeiting – A Major Threat to the Brands
  Technological innovations over the years have helped enterprises to expand globally. However, with an objective of earning greater revenue, the enterprise change their marketing strategies, increases their efficiency levels or works towards cutting costs.
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• Curtail Gray Market Sales with Complete Visibility into Sales Channels
  With an increasing number of consumers utilizing the global marketplace of the Web, there are a number of brands that are present online.
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• CyberAnalyst Brand Protection Solutions
  NewMo’s CyberAnalyst Brand Protection Solutions monitor globally across the Internet – at both the brand and individual product level.
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• CyberAnalyst Brand Protection Solutions
  NewMo’s CyberAnalyst Brand Protection Solutions monitor globally across the Internet – at both the brand and individual product level.
  in Public bookmarks with (map) advertised brand minimum monitoring price protection services software solutions
• Detect and Combat Gray Market Sales
  ECommerce success today can be attributed to the quick and innovative development in internet technologies and the advent of new age software applications.
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• Do You Want to Drive a Leaf?
  U.S. car culture never stands still. We’re used to a rapid succession of styling changes–fins, racing stripes, pin stripes, hatchbacks, SUV’s, crossovers. Just as constant are the shifting patterns of car names — luxurious place names (Riviera, Malibu), names about racing (Torino, Grand Prix), energetic animal names (Mustang, Bronco), weird names (Elantra, Amanti).
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