- Anti-fraud Solutions for Global Enterprises
Technological growth has been welcomed by one and all. It has opened new avenues in product development, service offerings and market expansions both physically and through e-commerce.
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- Benifits of Curtailing Gray Market Sales
Gray Marketing is not same as counterfeiting. According to Duhan and Sheffet, the term “gray” suggests an “almost black market”. Gray market activities involve selling the trademarked goods and products through distribution channels that are unauthorized by the trademark holders.
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- Brand Management for the Global Enterprise
Branding is a promise to the customers and Brand management refers to the application of marketing techniques to increase customer's perception of a product, product line, value and services, leading to increase brand franchise and brand reputation.
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- Brand Management for the Global Enterprise
Branding is a promise to the customers and Brand management refers to the application of marketing techniques to increase customer's perception of a product, product line, value and services, leading to increase brand franchise and brand reputation.
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- How to Make Enterprise Risk Management Work for Your Brand?
Enterprise risk management (ERM) programs have been present for a long time now.
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- Importance of Curtailing Gray Market Sales
Gray Marketing is not same as counterfeiting. According to Duhan and Sheffet, the term “gray” suggests an “almost black market”. Gray market activities involve selling the trademarked goods and products through distribution channels that are unauthorized by the trademark holders.
in Public bookmarks with anti-counterfeiting anti-fraud brand enterprise gray management market risk by 2 users
- Making Brand Management Easy With Anti-Counterfeiting Solutions
Brands are among the most important assets that a business can own, and strong brands can ensure business success in times of difficulty. Maintaining a strong brand worldwide is the key to increasing and maintaining a strong customer base.
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