• Mondelez: A Rough Maiden Voyage?
  We have seen an enormous amount of press for Mondelez, the name planned for Kraft’s new snack division, to be spun off from Kraft’s grocery business. If in the marketing business any publicity is a good thing, then this is a good thing.
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• Name Brand Consulting Services
  Lexicon provides name brand consulting services that include the development of value propositions and brand architectures. We combine personal creativity with the discipline and knowledge of linguistics to deliver solutions that support business and marketing goals.
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• NewMo and Ubisoft® team up in North America for Consumer Product Brand Protection on Online Retail Marketplaces
  NewMo (formerly NewMomentum) announced today that it has been selected by Ubisoft to provide brand protection services on online retail marketplaces for Ubisoft’s consumer products activity in North America, for key Ubisoft trademarks including Assassin’s Creed® and Watch Dogs™.
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• NewMomentum Identifies Significant Counterfeit Indicators from 76% of Online Smartphone Sellers
  NewMomentum, Inc., the premier solution provider for online Brand Protection, announced today the results of its Q4 global review of the smartphone online marketplace.
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• News and Events
  Read the latest development news and events about CyberAnalyst Brand Protection Solutions platform.
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• News Coverage and Speaking Engagements
  May 2013, Dallas: NewMomentum CEO Pam Passaretti speaks at IACC (International Anti-counterfeiting Coalition) Conference Topic: “Case Studies for Monitoring and Protecting Your Online Channel” January 2013, San Jose: NewMomentum CEO Pam Passaretti speaks at AGMA (Association for Counterfeit and Grey Market Abatement) Conference Topic: “A Risk Overview: How to Effectively Assess Your Partners” August 2012
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• News Coverage and Speaking Engagements
  May 2013, Dallas: NewMomentum CEO Pam Passaretti speaks at IACC (International Anti-counterfeiting Coalition) Conference Topic: “Case Studies for Monitoring and Protecting Your Online Channel” January 2013, San Jose: NewMomentum CEO Pam Passaretti speaks at AGMA (Association for Counterfeit and Grey Market Abatement) Conference Topic: “A Risk Overview: How to Effectively Assess Your Partners” August 2012,
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• Online Brand Monitoring Solutions to Protect Brand Reputation
  According to the International Chamber of Commerce, by 2015, the value of counterfeit goods may exceed to $1.7 trillion globally.
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• Online Brand Protection solutions
  New Momentum’s online brand protection software’s ability to provide detailed information at the product, seller, and individual listing levels allows your company to make informed decisions on where to spend your brand protection dollars most effectively.
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• Online Brand Protection Solutions
  NewMomentum’s online brand protection solutions provide detailed information at the product, seller & individual listing levels that allows your company to make informed decisions on where to spend your brand protection dollars most effectively.
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• Online Brand Protection Solutions
  NewMomentum’s online brand protection solutions provide detailed information at the product, seller & individual listing levels that allows your company to make informed decisions on where to spend your brand protection dollars most effectively.
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• Powerful Brand Naming Tools
  At Lexicon, we combine three powerful brand naming tools to create names: Team Creativity for developing solutions based on a broad creative framework; Structural Linguistics to identify morphemes, sounds, and metaphors; and Computer aided development to combine word parts into new solutions.
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• Privacy Policy
  What This Privacy Policy Covers This Privacy Policy covers NewMo’s treatment of personally identifiable information that NewMo collects when you are on the NewMo site, and when you use NewMo’s services This policy also covers NewMo’s treatment of any personally identifiable information that NewMo’s business partners share with NewMo
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• Privacy Policy of the provider of CyberAnalyst Online Brand Protection Solutions
  This Privacy Policy covers NewMo's treatment of personally identifiable information that NewMo collects when you are on the NewMo site, and when you use NewMo's services. This policy also covers NewMo's treatment of any personally identifiable information that NewMo's business partners share with NewMo.
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• Protect your Brand reputation management
  Does your brand and reputation needs protection from counterfeiting? Use of New Momentum’s Enterprise Brand Intelligence shortens the process of finding where counterfeits are being sold online, prioritizes violators & identifies the syndicates who are doing the most damage to a company’s brand reputation.
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• Protect Your Brand Reputation with Advanced Solutions
  Your companys brand is one of its most valuable assets, and just like any other asset it needs to be well-protected.
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• Remember T-Mobile's Bobsled? It has 1 million users now
  T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could. In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness.
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• Remember T-Mobile's Bobsled? It has 1 million users now
  T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could. In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness.
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• Resources
  Case Studies Smartphones – NewMomentum measures the size of the global openmarket and possible illicit activity for 5 popular brands Using its proprietary CyberAnalyst online monitoring and risk assessment platform, NewMomentum noted significant risk indicators from 76% of the more than 11,000 sellers it identified in the smartphone market.
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• Restrict Grey Market Sales with Successful Brand Protection Solutions
  Gray Market is where branded products have been sidetracked from the authorized supply channel within a country or are imported into a country without the approval or awareness of the manufacturer.
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