• How I Write Your Tagline
  The right process is always to keep your main objectives in mind. “It’s not to be clever for wit’s sake, but to imbed a lasting sales message into your prospect minds.” Be clear, not clever. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why you, not your competition?” before they even ask it. Slogans like DeBeer’s “Diamonds are forever”, Quizno’s “Mmm, Mmm Good.” and Maxwell House’s “Good to the last drop” can make it easy-peezy for consumers to justify a decision.
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  Note: How I Write Your Tagline
• How to Use LinkedIn Effectively
  LinkedIn is a relatively “closed” social network – “closed” in that you have to be somewhat active to get the most out of the network. While it is possible to see someone’s online resume without being logged in, Linked in is most useful when you see his or her connections and references. So how can you make LinkedIn more productive for yourself? Read on my friends.
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  Note: How to Use LinkedIn Effectively
• SNAG - Measuring Results of Social Networking Account Goals
  If you’re going to begin socially networking online, you mind as well do it productively. “Productively”, that scarey word that requires you to set goals and objectives, and then continue to monitor the progress and outcome to best analyze the results of your efforts. The initially goals of all social networking efforts should be the following: 1. Reach Customers & Colleagues Directly 2. Drive Awareness 3. Listen to Community 4. Respond Quickly to a Crisis 5. Connect Service Teams with Customers to Build a better Service/Marketing Campaign Of course there’s always room for more goals…
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  Note: SNAG - Measuring Results of Social Networking Account Goals

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