• Maven Recognition 101: Finding Mavens & Connectors
  What is a Maven? The wikipedia describes a Maven as “a trusted expert in a particular field, who seeks to pass knowledge on to others.” Although Mavens do a good job of persuading people, their primary goal is not to persuade their audience but rather educate and help their audience.
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  Note: Maven Recognition 101: Finding Mavens & Connectors
• SNAG - Measuring Results of Social Networking Account Goals
  If you’re going to begin socially networking online, you mind as well do it productively. “Productively”, that scarey word that requires you to set goals and objectives, and then continue to monitor the progress and outcome to best analyze the results of your efforts. The initially goals of all social networking efforts should be the following: 1. Reach Customers & Colleagues Directly 2. Drive Awareness 3. Listen to Community 4. Respond Quickly to a Crisis 5. Connect Service Teams with Customers to Build a better Service/Marketing Campaign Of course there’s always room for more goals…
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  Note: SNAG - Measuring Results of Social Networking Account Goals

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