AOL buys Bebo for $850 million Why didn't AOL do more with the social networking desire they were creating before having to buy Bebo for $850 million? AIM is the Atari of Social Networking. Period. I remember creating my first AIM account from my mother's computer while in highschool. Browsing around other screen names and finding new friends, friends of friends, and getting to know someone while tricking your parents into thinking that you are doing homework were definitely the good 'ol days. (Although it would have been nice to pull that stunt in gradeschool like this generation!) in Public bookmarkswith $8502008aimanthonyaolbebocerretaindustrymillionnetworkingnewsnthosocial Note: AOL buys Bebo for $850 million
How I Write Your Tagline The right process is always to keep your main objectives in mind. “It’s not to be clever for wit’s sake, but to imbed a lasting sales message into your prospect minds.” Be clear, not clever. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why you, not your competition?” before they even ask it. Slogans like DeBeer’s “Diamonds are forever”, Quizno’s “Mmm, Mmm Good.” and Maxwell House’s “Good to the last drop” can make it easy-peezy for consumers to justify a decision. in Public bookmarkswith 2008adviceanthonybrandingcerretachecklistcompanyfaceyspaceyimagemarketingmottonthoproductslogantagline Note: How I Write Your Tagline