AOL buys Bebo for $850 million Why didn't AOL do more with the social networking desire they were creating before having to buy Bebo for $850 million? AIM is the Atari of Social Networking. Period. I remember creating my first AIM account from my mother's computer while in highschool. Browsing around other screen names and finding new friends, friends of friends, and getting to know someone while tricking your parents into thinking that you are doing homework were definitely the good 'ol days. (Although it would have been nice to pull that stunt in gradeschool like this generation!) in Public bookmarkswith $8502008aimanthonyaolbebocerretaindustrymillionnetworkingnewsnthosocial Note: AOL buys Bebo for $850 million
How I Write Your Tagline The right process is always to keep your main objectives in mind. “It’s not to be clever for wit’s sake, but to imbed a lasting sales message into your prospect minds.” Be clear, not clever. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why you, not your competition?” before they even ask it. Slogans like DeBeer’s “Diamonds are forever”, Quizno’s “Mmm, Mmm Good.” and Maxwell House’s “Good to the last drop” can make it easy-peezy for consumers to justify a decision. in Public bookmarkswith 2008adviceanthonybrandingcerretachecklistcompanyfaceyspaceyimagemarketingmottonthoproductslogantagline Note: How I Write Your Tagline
LinkedIn Teams With Businessweek! Ever wish that while you are on a company’s website, you could instantly access their company’s contact information and find people you know via LinkedIn connections. No problem anymore, now all you have to do is subscribe to Businessweek. Yes, Mashable’s article they wrote back in December of 2007 about the preparation of this has come true. Businessweek has just partnered with LinkedIn to provide you with the contact and company information you desire, and it even helps you find contacts to that organization through LinkedIn. in Public bookmarkswith 2008anthonyapecapplicationbeebebusinessweekcerretafaceyspaceyfeatureindustryjoinlinkedin Note: LinkedIn Teams With Businessweek!
SNAG - Measuring Results of Social Networking Account Goals If you’re going to begin socially networking online, you mind as well do it productively. “Productively”, that scarey word that requires you to set goals and objectives, and then continue to monitor the progress and outcome to best analyze the results of your efforts. The initially goals of all social networking efforts should be the following: 1. Reach Customers & Colleagues Directly 2. Drive Awareness 3. Listen to Community 4. Respond Quickly to a Crisis 5. Connect Service Teams with Customers to Build a better Service/Marketing Campaign Of course there’s always room for more goals… in Public bookmarkswith 2008analyticsanthonybrandingbuildingcerretacommunitycontroldamagefaceyspaceygoalssnagsnap Note: SNAG - Measuring Results of Social Networking Account Goals