• SDL Trados Studio to support multiple European Union institutions
  One of the most enjoyable aspects of travel, especially through Europe, is one’s ability to enjoy the multifarious languages and cultures. Rita Mae Brown once said, “Language is the road map of a culture. It tells you where its people come from and where they are going.” Such diversification is largely attributed to European creativity and national pride, but oftentimes leads to many challenges.
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• Secure Government Translation
  SDL’s government translation provides secure translation to enable mission critical decision making, including rapid access to all relevant information.
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• Social Intelligence - You get the behavior you measure
  We are pretty big on measurement here in our Division. We provide a framework for measurement that gets into the nitty-gritty and heart of the business issue you are looking to affect a change in and we measure around (and through) this to improve and refine business practice and process; from product launches to marketing campaigns and more besides, measuring what matters at the core of consumer behavior counts for so much more.
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• South Korea Announces Tax Hike; Business Entities in the Country Affected
  The South Korean government has announced changes to its tax laws that would increase tax rates for both large businesses operating in the country and employees. The new law changes are expected to increase South Korean tax revenues by KRW 1.8 Trillion and raising taxes on capital gains and tax rates.
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• Spain 2014 Budget Now in Effect as of 1 January 2014
  The 2014 Budget published by the Spanish government is now applicable as of 1 January 2014. The budget includes a long-term strategy targeting employee training, advance payments regulation and much more under corporate income tax, reports Nair & Co.’s International Tax Team.
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• Streamline Translation Process with Government Translation Solutions
  In todays post 9/11 era, the situation is such that any small incident happening in a far off land can quickly snowball into a global issue. Hence, the ability to translate quickly, accurately and securely is a primary.
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• Survey Finds Holiday Shoppers Prefer In-Store Experience to Online Shopping This Season
  Most American consumers now say they prefer to shop in a physical store for holiday purchases, according to a new survey from the Campaign Management & Analytics division of SDL, a provider of technology that enables retailers to combine, analyze and understand consumer behavior across purchase channels.
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• Television debates drive conversation themes and sentimental feelings towards Presidential protagonists
  Across the 8 focal states, the driver of conversation in a week featuring an intensified media spotlight saw online conversations around ‘Jobs and the Economy’ come to the fore. Of the Abortion/Choice, Medicare/Social Security, Protecting the middle class, Jobs/Economy, Budget Deficit, Obamacare and Foreign Policy hot topics of conversation, ‘Jobs and Economy’ held 34.2 per cent of the conversation in the week September 29 through to October 5.
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• The Big Love of Big Data
  Short of writing a tenuous love poem to social data along the lines of “Roses are Red, Violets are Blue, Social data is Big, Insightful too,” we thought we would go further to prove the case and make something interesting, shareable and cool around the social data of Valentines.
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• The Focus on the Customer Journey Earns an Award
  Because we believe in helping businesses create better customer experiences, nothing thrills us more than clients who receive recognition for such efforts. That’s exactly what happened today for Specialty Fashion Group, Australia’s largest women’s apparel group. SFG is being recognized with a Customer Engagement Award from Retail TouchPoints in the category of Cross-Channel Analytics, powered by the SDL Intelligent Marketing Suite.
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• The Limitations of Traditional KPIs
  Setting aside jargon and taking a step back, key performance indicators (or KPIs) were designed to enable organizations to define and measure progress toward predefined objectives. In short, it’s how you measure performance over time.
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• The social organization
  "Web 2.0" is now incredibly antiquated, since social media, user generated content and sharing are the new normal. This term-turned-jargon has now evolved into something a lot more sophisticated as business has found ways of harnessing it to engage with customers.
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• The Top Reasons for Translating Content in a Fortune 500 company
  What is the top reason that a Fortune 500 company translates content? To make more money - right? Wrong. I was pleasantly surprised to learn that many other reasons come above this, according to a recent survey by the team at Common Sense Advisory. In the report entitled 'Translation at Fortune 500 Companies' Rebecca Ray and Nataly Kelly set out to explore how investment in translation affects companies' financial performance.
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• Tourism Australia selects SDL to boost visitor numbers
  SDL, today announced that Tourism Australia has appointed SDL to help grow demand for leisure and business travel through the localisation of its web and marketing content into 17 languages on its online channels www.australia.com, www.nothinglikeaustralia.com, www.aussiespecialist.com, YouTube and There’s Nothing Like Australia App for the iTunes and Android markets.
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• US Election home-straight leads to online chatter ‘Closer to Home
  As America makes a collective decision on which Candidate they want to lead their country, we can see from the social data in the final week of campaigning has really narrowed in on subject matter and conversation has come ‘Closer to Home’. Perhaps, not all that surprising given the domestic focus of the aftermath of ‘Superstorm sandy’ but ‘Foreign Policy’ lost awareness across all eight of our focal Swing States and an 18.4% drop in share of voice overall. ‘Jobs /Economy’ is the most discussed issue of the week with an increase of 9.7% on the previous week.
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• Vice Presidential candidates shift the conversation
  The data this week is made up primarily of mentions around the Vice Presidential debate. The key points from this are the topics that saw the biggest increase in the share of conversation in the focal swing states. ‘Abortion/Choice’ and ‘Foreign Policy’ received a boost in mentions, with a 5.9 per cent and 8.4 per cent increase occurring respectively.
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• What is Translation Management?
  Enterprises looking to expand their geographical footprint need to manage and translate huge amounts of content for a multilingual audience. Now, language translation is a cumbersome process as it involves a lot of rewriting, reworking, editing, and reviewing before it can be disseminated among the global audience.
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• What's the role of language in Global Commerce?
  I am an Italian native living in the UK, and at times I forget how the rest of the world does not all speak English- more importantly what are the consequences of this?
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• Why Mastering Big Data and Analytics is Key to the Global Customer Experience
  As the proliferation of digital channels continues, consumers have even more choices for interacting with brands. Many will leverage multiple channels to complete a single task, such as researching a product on a brand’s website, double-checking reviews and opinions via social media, comparing prices on eCommerce sites and then eventually making the purchase in-store.
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