• Customer retention, interal collaboration and translation
  As 2012 comes to a close we are capping off a great year with an exciting webinar series on automated translation solutions to improve global customer experience.
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• Demand for customer insights driving need for text analytics
  Open ended customer responses provide valuable insight and allow an enterprise to stay close to the pulse of their public image and respond accordingly.
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• Does bridging the gap between WCM and structured content create a better customer experience?
  For many years, web content management has been the realm of relatively unstructured content. The most basic CMSs use a page-based approach to store content; more advanced systems break up page content into separate items or components.
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• European Commission Trusts SDL to Deliver on Translation Technology
  When the EC trusts a software solution to help translate 2 million pages of text per year, you can be sure that it must be using the leading translation environment in the industry.
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• Gaga for light-bulb moments
  Identifying cultural trends in the social chatter will better inform approaches to market and delivery of messaging. From our own work with Microsoft – using social data to better inform crisis management – by virtue of learning from their competitors’ mistakes; through to innovative seating arrangements on KLM flights based on your social standing and topics of interest; the highly predictive value of social data is an area we have focussed on a lot of late because every business can benefit from foresight, perhaps learning more so than from the gift of hindsight that social data also affords.
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• Global Strategies for Local Marketing Execution
  Last month I had the pleasure of visiting São Paulo for the first time to deliver a presentation at Loyalty World Brazil. As the only English presenter at a 3-day international conference, I was thankful for the excellent simultaneous translation – which ensured that delegates who were less fluent in English could participate in my session, but which also meant that I could listen to the outstanding speakers from leading Brazilian and global brands.
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• Go big or go home?
  Big data – the vast amounts of information available to organizations – includes everything from visitor behavior to posts to social media sites, from digital pictures to videos, and from purchase transaction records to location-based information.
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• Government Translation Solutions
  Lingotek has worked with agencies and departments with the highest levels of security. We deliver Federal Government translation solutions that are cost-effective and can be easily housed on a secure server with rights management.
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• How can you get customers to put more into their baskets?
  As every good retailer knows, one of the fastest ways to boost sales and profit, is to encourage each customer to put extra items in their basket. If you can do this every time they shop with you, then this can quickly make a significant difference to your bottom line. It sounds easy in theory, but what are some of the practical steps that successful retailers employ to make this happen?
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• How Social Intelligence can improve your content marketing strategy
  Over the years, the strategy surrounding Content Marketing has changed significantly. Originally the idea was that any content was good content and marketing teams were commissioning content like crazy – hiring unqualified writers to create blogs to boost their company’s visibility online and bump their SEO rankings using keywords.
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• How to Leverage Social Intelligence in 4 Core Marketing Areas
  When first learning about the benefits of measuring customer behavior using Social Intelligence, there were some key benefits that really hit home with my needs as a marketer.
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• How Your Brand Can Weather the Next Political or Economic Storm - A Sneak Peak at Our New Study
  External events can have huge impacts on the health of a company. Political and economic events are especially worrisome because they raise the level of uncertainty in the economy. Consumers become hesitant to make decisions and commerce slows down. But uncertainty will always be present; the question is how do we mitigate its negative effects as much as possible?
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• Idea Management and Crowdsourcing tool for government agency
  Using the idea management crowdsourcing tool for government agencies, you can easily turn an ideation platform into a crowdsourcing tool, allowing you to get better transparency, viable solutions and faster updates.
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• Identifying & Targeting Unexpected Markets with Social Intelligence
  Traditionally, marketers have collected valuable information about their customers through surveys, focus groups, and ethnography to drive their decisions around consumer targeting and campaign strategy.
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• IEEE CS Special Technical Community on eGovernment Members to Present Tutorials at ITMC 2,014
  Two members of the IEEE Computer Society Special Technical Community on e-Government (e-Gov STC) will be holding tutorials on technology trends for open and smart government at the IEEE International Technology Management Conference on 12 June in Chicago.
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• India Liberalizes Foreign Direct Investment in Various Sectors; Encourages Foreign Investors to Invest in India
  The government of India is liberalizing Foreign Direct Investment (FDI) in various sectors for economic growth. As indicated by the government, the reforms in multi-brand retail trade, single brand retail trade, civil aviation and broadcasting sectors will encourage foreign investments and increase growth.
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• India likely to Permit Foreign Universities to function as “Non-profit companies”
  Foreign universities will be soon allowed to establish campuses in India. A proposal before the Department of Industrial Policy (DIP) and Promotion and the Department of Economic Affairs (PDEA) awaits approval.
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• India Notifies Final International Safe Harbour Rules on Transfer Pricing
  On September 18, 2013 Central Board of Direct Taxes (CBDT) of Government of India published the final Safe Harbor Rules (SHRs), says Nair & Co.'s Global Transfer Pricing services team.
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• India notifies General Anti Avoidance (GAAR) Rules
  In order to reduce tax avoidance, the Indian government has issued General Anti Avoidance Rules (GAAR) which will be effective from April 1, 2016, says Nair & Co.’s International Tax Services Team.
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• Is the Cloud no place for CATs?
  The emergence of cloud based translation got me thinking about how many translators are really interested in translating in the cloud. So, as part of a recent survey I decided to ask our SDL Trados Studio users to understand better how they feel about the cloud.
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