- Combat Brand Dissolution with Anti-Counterfeiting Solutions
Medicines, pharmaceuticals, high-tech and electronic products, auto-parts, personal care and cosmetic goods are a few of the many products that are frequently counterfeited. However, these particular goods have more in common than merely being sold to the end users at discounted prices.
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- Benifits of Curtailing Gray Market Sales
Gray Marketing is not same as counterfeiting. According to Duhan and Sheffet, the term “gray” suggests an “almost black market”. Gray market activities involve selling the trademarked goods and products through distribution channels that are unauthorized by the trademark holders.
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- Brand Management for the Global Enterprise
Branding is a promise to the customers and Brand management refers to the application of marketing techniques to increase customer's perception of a product, product line, value and services, leading to increase brand franchise and brand reputation.
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- Comprehensive Anti-Counterfeiting Solutions to Protect Your Brand
Organizations today need to resort to new brand monitoring solutions that will protect them from revenue loss, increased liability risks and brand erosion. There are several renowned service providers specializing in brand protection solutions who have also introduced efficient brand anti-counterfeiting solutions to put an end to this menace.
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- Making Brand Management Easy With Anti-Counterfeiting Solutions
Brands are among the most important assets that a business can own, and strong brands can ensure business success in times of difficulty. Maintaining a strong brand worldwide is the key to increasing and maintaining a strong customer base.
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- Protecting Your Products from Lower than MAP Sales
Are rogue distributors selling your products on the Internet at lower-than-minimum advertised price? New Momentum offers MAP Monitor, an automated solution that monitors online pricing and delivers prioritized, actionable data regarding violations to your inbox.
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