• Benifits of Curtailing Gray Market Sales
  Gray Marketing is not same as counterfeiting. According to Duhan and Sheffet, the term “gray” suggests an “almost black market”. Gray market activities involve selling the trademarked goods and products through distribution channels that are unauthorized by the trademark holders.
  in Public bookmarks with anti-counterfeiting anti-fraud enterprise-risk-management gray-market-sales by 2 users
• Counter Gray Market Sales with Enterprise Risk Management Solutions
  Instead of considering gray market activity as the cost of doing business as most of them do, enterprises need to invest in good enterprise risk management solutions to proactively recapture lost revenues, market share and brand reputation.
  in Public bookmarks with counter-gray-market-sales gray-market-sales

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