• Avoid Counterfeit Products from Reaching Consumers
  Every organization is sensitive and cautious about its brand, as brand is much more than a mere name or trademark. It is an organization’s identity and reflects its core traits and intrinsic values. Therefore, any brand image or reputation violation results in losses, both finite and infinite.
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• Combat Brand Dissolution with Anti-Counterfeiting Solutions
  Medicines, pharmaceuticals, high-tech and electronic products, auto-parts, personal care and cosmetic goods are a few of the many products that are frequently counterfeited. However, these particular goods have more in common than merely being sold to the end users at discounted prices.
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• Prevent Brand Infringement with Effective Anti-Counterfeiting Solutions
  With the prevalence and popularity of fake products continuing to grow, counterfeiting has become one of the fastest-growing and far-reaching economic crimes, affecting all industry verticals. Technology and its latest innovations have provided opportunities for counterfeiting especially for organizations spreading globally.
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• Ways to End Gray Market Sales & Its Effect
  In today’s fast evolving global economy, gray market diversion is gradually becoming an acute concern that most brands encounter. Unlike black market practices, were refurbished, counterfeit or stolen products are sold as authentic brand products, gray market activities involve unauthorized movement of commerce across multiple territories by fake distributors and channel partners.
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• Brand Management for the Global Enterprise
  Branding is a promise to the customers and Brand management refers to the application of marketing techniques to increase customer's perception of a product, product line, value and services, leading to increase brand franchise and brand reputation.
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• Brand Management for the Global Enterprise
  Branding is a promise to the customers and Brand management refers to the application of marketing techniques to increase customer's perception of a product, product line, value and services, leading to increase brand franchise and brand reputation.
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• Comprehensive Anti-Counterfeiting Solutions to Protect Your Brand
  Organizations today need to resort to new brand monitoring solutions that will protect them from revenue loss, increased liability risks and brand erosion. There are several renowned service providers specializing in brand protection solutions who have also introduced efficient brand anti-counterfeiting solutions to put an end to this menace.
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• Importance of Curtailing Gray Market Sales
  Gray Marketing is not same as counterfeiting. According to Duhan and Sheffet, the term “gray” suggests an “almost black market”. Gray market activities involve selling the trademarked goods and products through distribution channels that are unauthorized by the trademark holders.
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• Making Brand Management Easy With Anti-Counterfeiting Solutions
  Brands are among the most important assets that a business can own, and strong brands can ensure business success in times of difficulty. Maintaining a strong brand worldwide is the key to increasing and maintaining a strong customer base.
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• Restrict Grey Market Sales with Brand Protection Solutions
  Gray Market is where branded products have been sidetracked from the authorized supply channel within a country or are imported into a country without the approval or awareness of the manufacturer.
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