• What is FAUT?
  Yesterday we talked about how Big Language is solving the Big Data challenge and SDL’s language platform. I want to dive deeper today and discuss Fully Automated Useful Translation (FAUT) actually is.
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• What Recession? The Customer Never Left!
  Marketers worrying about the recession should stop worrying about lost spending. The consumer dollar has not disappeared and it still exists. The current recession has primarily been caused by cutbacks in business spending.
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• What's the role of language in Global Commerce?
  I am an Italian native living in the UK, and at times I forget how the rest of the world does not all speak English- more importantly what are the consequences of this?
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• Why don’t all Translators use Social Media?
  While I was at a Social Media training session here at SDL few weeks ago, listening to creative ideas on how to apply social media across various business units within SDL, I was wondering: Are translators using social media to grow their business?
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• Why Mastering Big Data and Analytics is Key to the Global Customer Experience
  As the proliferation of digital channels continues, consumers have even more choices for interacting with brands. Many will leverage multiple channels to complete a single task, such as researching a product on a brand’s website, double-checking reviews and opinions via social media, comparing prices on eCommerce sites and then eventually making the purchase in-store.
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• Why we become scientists
  We become scientists because we want to know and do more than we know and can do today. Often times we choose the problems we work on; other times, the problems choose us. Every week, we have ten ideas: one or two turn out to be good, most don’t. Sometimes we stick to one problem for a lifetime and never give up trying to solve it.
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• Winners in American Business Awards First Tech and New Product Awards Ceremony Announced
  October has been an exciting month for our SDL offices! SDL Studio Groupshare has been named the winner of a People’s Choice Stevie Award for Favorite New Products, in the 10th Annual American Business Awards and was honored with a Silver Stevie Award in the New Product or Service of the Year - Software - Project Management Solution category.
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