• Barriers to Purchase; How Understanding the Customer Journey Can Help
  As a researcher, it’s always a bit surreal to see yourself though a researcher’s eyes. It’s not something that happens very often; I’m usually too busy focusing on what others are doing rather than how I fit into the picture, particularly from a market research perspective.
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• Bonjour? Êtes-vous là? --> Hello? Are you there?
  A quick stroll through the local shopping mall is enough to remind one that the holiday season has begun. Though December is often filled with the wonderful things Michael Bublé croons about, like sugar cookies, snow and sleigh rides, this time of year also seems to simultaneously bring a season of long lines, crazed bargain hunters and deciphering how to put a 42 piece robot together.
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• Brits Turn to the Net as Online Christmas Shopping Overtakes In-store Spend
  SDL the leader in Global Information Management, has today released new research which reveals consumers plan to spend the majority of their Christmas shopping budget online this December.
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• Build Quality Products by Leveraging Agile Development and Automated Metric Reporting
  Join us in this webcast to learn, How automating metric gathering helps save time and confusion,Importance of mapping agile metrics to traditional metrics.
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• Building superior global customer experiences
  As discussed in my last blog post, companies need to truly understand their consumers if they want to deliver exceptional global customer experiences. I’d like to share with you an infographic that illustrates global customer experience by the numbers. Can you afford the impact of not meeting customer expectations?
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• Collaborative Translation Platform
  Lingotek’s–Collaborative Translation Platform gives enterprise business customers new ways to engage their global communities by providing trusted, rapid translations to expand and grow business in a cost effective way. We do this by using sophisticated translation technologies, workflow management and community collaboration.
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• Common Mistakes Companies make in Handling a Brand Crisis
  Join us as Kara Clark, Account Manager for the SDL Social Intelligence Division, guides you through the most common mistakes companies make when dealing with a brand crisis.
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• Content: take it apart, remix, put it together
  Many organizations put tremendous effort into creating well-written, cleverly designed content. Often this content is developed for specific target audiences and distribution channels.
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• Corporate Terminology Management - how the numbers tell their own story
  In the midst of putting together a recent eBook on Corporate Terminology Management, one problem that stood out as being a real stumbling block for localization teams was how to get senior management to buy into terminology projects.
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• CSA reports that greater access to translated content may save lives
  It’s often said that communication makes the world go round, and in 2012, with over seven billion people inhabiting the planet that has never been truer. Communication is a way of life, and sometimes can even save lives.
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• Customer Commitment Webinar Series, Part 1: A look into the Launch of the Microsoft Surface vs. Surface Pro
  Join us for part 1 of the The Customer Commitment Webinar Series - How to Influence Customer Behavior to Achieve Business Goals. In this webinar, we will look specifically at Microsoft’s recent product launches, from pre to post launch, of the Microsoft Surface and Microsoft Surface Pro.
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• Customer retention, interal collaboration and translation
  As 2012 comes to a close we are capping off a great year with an exciting webinar series on automated translation solutions to improve global customer experience.
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• Defining and Practicing Customer Experience Management in a Consumer-Powered Market
  People today have high customer experience expectations. I’ve been traveling this week and yesterday arrived in Amsterdam after spending time in the UK. I’m staying at the Albus in the middle of city center.
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• Demand for customer insights driving need for text analytics
  Open ended customer responses provide valuable insight and allow an enterprise to stay close to the pulse of their public image and respond accordingly.
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• Discover how automated translation and post-editing can speed up your translation projects
  Join this 60-minute webinar to learn about the benefits of the automated translation services available from SDL Trados Studio 2011.
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• Discover the latest additions to the SDL OpenExchange app store
  Kate Smith, Senior Marketing Executive at SDL Language Technologies, will show you the latest additions to the SDL OpenExchange app store that are available to download for free.
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• Discover the latest additions to the SDL OpenExchange app store
  Kate Smith, Senior Marketing Executive at SDL Language Technologies, will show you the latest additions to the SDL OpenExchange app store that are available to download for free.
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• Does bridging the gap between WCM and structured content create a better customer experience?
  For many years, web content management has been the realm of relatively unstructured content. The most basic CMSs use a page-based approach to store content; more advanced systems break up page content into separate items or components.
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• Drive Customer Success Using Big Data and Translation
  In this webinar, Sue Feldman, Research Vice President at IDC and Daniel Marcu, Chief Scientific Officer at SDL will discuss enterprise data trends, what companies are doing with that information and the impact of language.
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• Enterprise Translation Helps In Business Expansion
  In today’s high-tech era where internet technology and the social web is flourishing; communication is an essential tool for organizational growth and expansion.
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