• Techcrunch: Google’s Response to Facebook “Maka-Maka”
  Google may have lost the bidding war to invest in Facebook, but it is preparing its own major assault on the social networking scene. It goes by the codename “Maka-Maka” inside the Googleplex (or, perhaps, “Makamaka”). Maka-Maka encompasses Google’s grand plan to build a social layer across all of its applications. Some details about Maka-Maka have already leaked out, particularly how Google plans to use the feed engine that powers Google Reader (known internally as Reactor) to create “activity streams” for other applications akin to Facebook’s news and mini feeds. But Maka-Maka goes well beyond that.
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• CNET News.com: Facebook ignores OpenSocial, embraces Windows Live Contacts API | Outside the Lines
  Now that Yahoo has finally and officially signed on to the OpenSocial API bandwagon (see Techmeme), the company that Microsoft might buy has joined with MySpace.com and Google to create the OpenSocial Foundation. Facebook is still missing in action, considering whether joining the OpenSocial Foundation is in the best interests of its membership--or its own platform. OpenSocial provides a useful piece of functionality, solving a developer problem by allowing applications developed with the APIs to run on different services without modification--write once, play many. A photo-sharing application could tap into the social graphs of Orkut, Bebo, MySpace, Ning, or other services without any code changes.
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• Google App Engine
  Google Code
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• Google Jumps Head First Into Web Services With Google App Engine
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• Google Sites: What's all the fuss?
  The launch of Google Sites is like the opening of a movie or play. The critics (including myself) feast on it, churning out copy and opinions as to whether Google Sites is a Microsoft SharePoint killer or merely the McDonald's of wikis, with more nutritional value than the venerable fast food burger and no cost. Dennis Howlett wasn't impressed. On his ZDNet blog he wrote:
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• Ning: OpenSocial is Less About Silly Apps | Epicenter from Wired.com
  If you've ventured anywhere near a tech news outlet this morning, you know that Google is preparing to launch an open social networking platform (of sorts) called Open Social. The search giant and its APIs are definitely on the warpath to secure Facebook's app developers, but after the stakes are raised and the dust settles one has to wonder -- will future apps involve fewer food fights and more professional tasks ?
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• O'Reilly Radar: Worldwide Social Network Market Share
  Via Azeem Azaar's twitter feed, a great visualization of worldwide social network market share, from Le Monde:
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• OpenSocial: It's the data, stupid - O'Reilly Radar
  While I'm a huge fan of the idea of an open social networking platform, I'm bemused by all the enthusiasm over Google OpenSocial. As I sit with what I learn, the mild skepticism I expressed the other day has turned into full blown disappointment. This is nothing like the social network operating system that I got so excited about when I first heard Brad Fitzpatrick and David Recordon's thought's on the subject.
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• Salesforce and LinkedIn - OpenSocial Means Better Business-Centric Apps and Services | Epicenter from Wired.com
  With Salesforce and LinkedIn both named as "hosts" for Google's new OpenSocial APIs, the question on many minds seems to be what changes, if any, will customers see at the respective companies over the next few months. Indeed, Google is giving its OpenSocial partners the freedom to call the shots, more or less, so we checked in with representatives from LinkedIn and Salesforce to see what, precisely, OpenSocial will mean for their end users. Turns out, we heard pretty much the same thing: the open set of APIs will not only mean better business and professional apps/services, but more of them. Strong emphasis on business and professional.
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