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http://www.techcrunch.com/2007/10/29/googles-response-to-facebook-maka-maka/

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• Techcrunch: Google’s Response to Facebook “Maka-Maka”
  Google may have lost the bidding war to invest in Facebook, but it is preparing its own major assault on the social networking scene. It goes by the codename “Maka-Maka” inside the Googleplex (or, perhaps, “Makamaka”). Maka-Maka encompasses Google’s grand plan to build a social layer across all of its applications. Some details about Maka-Maka have already leaked out, particularly how Google plans to use the feed engine that powers Google Reader (known internally as Reactor) to create “activity streams” for other applications akin to Facebook’s news and mini feeds. But Maka-Maka goes well beyond that.
  By chokladbollen in Public bookmarks with biz opensocial
• Google’s Response to Facebook: “Maka-Maka”
  Googles Social-Networking-Pläne mit Orkut und allen anderen Diensten
  By imartin in Social Web > Google with facebook google network orkut social

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