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    not a joke: "What we do online increasingly represents who we are. Our attention data has real value and needs to be protected. How we browse, what we say, what we read. AttentionTrust is a not-for-profit organization that puts the user in control of their Attention data. Until now, only companies on the other side of our clicking captured the value."
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  • The Attention Economy
    An Overview. might seem esoteric. but thinking like this is central to how our world will shift in years to come.
    Written by Alex Iskold and edited by Richard MacManus digg_url = ''; It is no secret that we live in an information overload age. The explosion of new types of information online is a double-edged sword. We both enjoy and drown in news, blogs, podcasts, photos, videos and cool MySpace pages. And the problem is only going
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