AttentionTrust.org not a joke: "What we do online increasingly represents who we are. Our attention data has real value and needs to be protected. How we browse, what we say, what we read. AttentionTrust is a not-for-profit organization that puts the user in control of their Attention data. Until now, only companies on the other side of our clicking captured the value." in online software & serviceswith attentiondataprivacy