• Software Language Technology Solutions-Going the Extra Mile
  The competitive business environment today has made way for enterprises to expand into new markets. The web being a global community, the rapidly growing international markets provides expansion challenges to the enterprises that need to offer content to a multilingual and multicultural customer base in the language they understand.
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• Survey Finds Holiday Shoppers Prefer In-Store Experience to Online Shopping This Season
  Most American consumers now say they prefer to shop in a physical store for holiday purchases, according to a new survey from the Campaign Management & Analytics division of SDL, a provider of technology that enables retailers to combine, analyze and understand consumer behavior across purchase channels.
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• Tax Scam Alert: Identity Theft, Phony E-mails, and the IRS
  The Internal Revenue Service issued its 2010 “dirty dozen” list of tax scams, including schemes involving return preparer fraud.
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• Telecom Domestic Outsourcing
  Systems In Motion’s deep expertise in developing wireless communication solutions is the most effective way for companies to enhance their wireless strategies. Telecom domestic outsourcing ensures greater choice to customers, better user experience & simplified wireless communication.
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• Television debates drive conversation themes and sentimental feelings towards Presidential protagonists
  Across the 8 focal states, the driver of conversation in a week featuring an intensified media spotlight saw online conversations around ‘Jobs and the Economy’ come to the fore. Of the Abortion/Choice, Medicare/Social Security, Protecting the middle class, Jobs/Economy, Budget Deficit, Obamacare and Foreign Policy hot topics of conversation, ‘Jobs and Economy’ held 34.2 per cent of the conversation in the week September 29 through to October 5.
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• Terminology Work with Excel - How to set up a termbase from Excel
  How to set up a termbase from Excel. In the second instalment from our two part Terminology webinar series we focus our attention on the steps required to set up a MultiTerm database from terminological data in Excel.
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• Testing products for global readiness before launch
  According to a study commissioned by the U.S. Department of Commerce, "software bugs are so prevalent and detrimental that they cost the U.S. economy $59 billion annually." Yet functional and localization bugs continue to damage reputations, revenue streams and market leadership positions of organizations today.
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• The Big Love of Big Data
  Short of writing a tenuous love poem to social data along the lines of “Roses are Red, Violets are Blue, Social data is Big, Insightful too,” we thought we would go further to prove the case and make something interesting, shareable and cool around the social data of Valentines.
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• The Domino Effect of Sharing Relevant Content
  It’s obvious today that American media has and is changing - things are faster, smarter, and spread around the world in moments. The social space, the main distribution venue for this wildfire spread of media, is becoming a more powerful piece of media strategy, influencing everything from traditional ad campaigns to political elections.
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• The Fail Trail: Social Data and Learnings Behind 3 Classic PR #Fails
  Small companies have unique benefits over ‘Bigger’ businesses that help them in their online social activities and pursuits. They can be more personal, more exclusive, agile, and adaptable.
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• The Focus on the Customer Journey Earns an Award
  Because we believe in helping businesses create better customer experiences, nothing thrills us more than clients who receive recognition for such efforts. That’s exactly what happened today for Specialty Fashion Group, Australia’s largest women’s apparel group. SFG is being recognized with a Customer Engagement Award from Retail TouchPoints in the category of Cross-Channel Analytics, powered by the SDL Intelligent Marketing Suite.
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• The Game Changing Dynamics of Gen Y - Part 1 of 3
  The so-called ‘Generation Y’ers’/’Echo Boomers’/Millenniums’ (whatever you want to call us) are renowned as being incredibly sophisticated, technology wise - but immune to most traditional marketing and sales pitches...as we not only grew up with it all, we’ve also seen it all and have been exposed to it since early childhood.
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• The Importance of Being Croatian
  2013 could be referred to as the year of the Croatian translator. So why is the Croatian Language so important? Croatia is expected to join the European Union on 1st July 2013. This means that Croatian will become the 24th Official Language of the European Union. As a result the Croatian people will have the right to access the information of the European Union in their national language Croatian.
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• The Limitations of Traditional KPIs
  Setting aside jargon and taking a step back, key performance indicators (or KPIs) were designed to enable organizations to define and measure progress toward predefined objectives. In short, it’s how you measure performance over time.
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• The most popular apps of the year from SDL OpenExchange
  Kate Smith, Senior Marketing Executive at SDL Language Technologies, will show you the most popular apps of 2012 which are available to download for free from SDL OpenExchange..
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• The Shoot Out at Mandalay Bay
  For the last several years, we have participated in the Campaign Management “shoot-out” at the DMA conference, and I’ve personally demonstrated our solution at several of these events. Moderated by Bernice Grossman from DMRS Group, this annual session provides the opportunity for attendees to see first-hand how three different marketing software vendors would leverage their respective solutions to solve the same business problem.
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• The social organization
  "Web 2.0" is now incredibly antiquated, since social media, user generated content and sharing are the new normal. This term-turned-jargon has now evolved into something a lot more sophisticated as business has found ways of harnessing it to engage with customers.
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• The Top Reasons for Translating Content in a Fortune 500 company
  What is the top reason that a Fortune 500 company translates content? To make more money - right? Wrong. I was pleasantly surprised to learn that many other reasons come above this, according to a recent survey by the team at Common Sense Advisory. In the report entitled 'Translation at Fortune 500 Companies' Rebecca Ray and Nataly Kelly set out to explore how investment in translation affects companies' financial performance.
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• Three Ps to Social Intelligence
  Everyone’s familiar with the Ps of marketing; well, Social Intelligence has a few Ps of its own that vary from traditional research. The three Ps I’m referring to are: Past, Present and Prognostication. Sure, there are probably others, but let’s look at the ones related to periods of time.
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• Tips and tricks for upgrading to SDL Trados Studio 2011 from SDL Trados 2007
  This 60 minute webinar will be taken by Massimo Ghislandi, Senior Marketing Director at SDL. Massimo will cover the main differences between SDL Trados 2007 and the popular new version of our translation tool, SDL Trados Studio 2011.
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