• Strong Name Branding Portfolios
  Lexicon has been partnering with clients in creating strong name branding portfolios; portfolios with effective brand names are valuable intellectual property. Many of our clients have been working with us for over fifteen years.
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• The Corporate Name: What Goes Into It and Why Is It So Important?
  I was recently asked those two questions by a reporter for Forbes. The answers are so key that it’s worth restating them here. Let’s start with the question regarding the importance of a corporate name (or any brand name for that matter).
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• Throwing The Market A Curve
  Some of the brand name development efforts that happen at Lexicon® Branding remain in the shadows. It may be a name for a select segment of software engineers. Or a major brand’s soft drink that gets test marketed in Topeka, Kansas, and never gets any closer to a rollout.
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• Understanding The “X” Factor
  Not long ago Brand X was just a way to dismiss a brand as generic. (Or to diss competitors by not acknowledging them by name in commercials.) Then suddenly X acquired panache and power, as in Microsoft’s Xbox, Nissan’s XTerra, and The X Games from ESPN.
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• Want Your Startup Name In The Dictionary? Choose Wisely
  The English language is constantly evolving. Experts at Merriam-Webster and the Oxford English Dictionary perennially add words that have been invented and accepted in our daily lexicons. The practice can be controversial, however, since it sometimes involves removing other, older words entirely.
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