Mobile Sites vs. Apps: The Coming Strategy Shift (Jakob Nielsen's Alertbox) Mobile apps currently have better usability than mobile sites, but forthcoming changes will eventually make a mobile site the superior strategy. The most important question in a company's mobile strategy is whether to do anything special for mobile in the first place. Some companies will never get substantial mobile use and should stick to making their desktop sites less insufferable on small screens. But if your site happens to have decent appeal to mobile users, then the second strategy question is: Should you produce a mobile website or develop special mobile apps? The answer to this question today is quite different from what it will likely be in the future. in Development > Mobile Web Apps > News and statisticswith apphtml5mobilesitesstrategyweb