• A Fifth Beatle for the Digital Age by Tim Westergren
  Tim Westergren, music industry veteran and Founder of Pandora Radio, suggesting that every band consider hiring their own Fifth Beatle – only this additional band member’s instrument is online marketing. Their role is to figure out ways to amplify the awareness of the band, leverage every possible tool at their disposal to build a fan base.
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• Crowdfunding: Arts Patronage for the Masses
  Peter Spellman, the Director of Career Development at Berklee College of Music, on how crowdfunding is used among music industry artists to bypass music publishing companies and "go direct" to their fans who are now seen as much as investors as listeners, plus an overview of music crowdfunding services ArtistShare, Sell-a-Band and Slice-the-Pie.
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• The Internet Radio Opportunity for Independent Musicians by David Rose
  The rapid growth of Internet radio is undeniable and it now provides independent artists with unprecedented access to a large and growing audience and promotional opportunities that had only been available to label backed artists.
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• What Would John Doe Do: Definitions of Music Biz Success
  John Doe, founder of the seminal Los Angeles punk group X, solo artist and actor, answers questions about music and the music business in the WWJDD? blog. In the latest post he answers a question about what defines success in the music business.
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• Magic Pixie Dust for Music Business Success
  Have you ever found a band (or several) you were convinced would become a success or even destined to be one of the most popular band on the planet if only other music fans knew they existed? This happened to me many times during my tenure at Yep Roc Records.
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• Speaking To Your Fans Through More Than Your Music
  FanBridge Co-Founder Spencer Richardson on how important it is for musicians to regularly communicate with their fans and what their fans are really interested in knowing.
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