A Fifth Beatle for the Digital Age by Tim Westergren Tim Westergren, music industry veteran and Founder of Pandora Radio, suggesting that every band consider hiring their own Fifth Beatle – only this additional band member’s instrument is online marketing. Their role is to figure out ways to amplify the awareness of the band, leverage every possible tool at their disposal to build a fan base. with bandknowthemusicbizmarketingmusicmusiciansuccess
Build It and the Music Biz Will Come Many bands are waiting for a record company to come along and help them build a fan base. The reality is, this process almost always works in reverse. Building and expanding a fan base yourself is the most important thing you can do to build a sustainable career and attract the attention of the music biz folks. with system:unfiled
Crowdfunding: Arts Patronage for the Masses Peter Spellman, the Director of Career Development at Berklee College of Music, on how crowdfunding is used among music industry artists to bypass music publishing companies and "go direct" to their fans who are now seen as much as investors as listeners, plus an overview of music crowdfunding services ArtistShare, Sell-a-Band and Slice-the-Pie. with bandbusinessfundingindustryknowthemusicbizmusicmusician
Know the Music Biz KnowTheMusicBiz.com is an online community for emerging artists, musicians and music executives. KTMB members can find, exchange and contribute valuable information about the business of music plus get advice and insight from industry thought leaders. with marketingmusicnetworkingpublicityrecording
Magic Pixie Dust for Music Business Success Have you ever found a band (or several) you were convinced would become a success or even destined to be one of the most popular band on the planet if only other music fans knew they existed? This happened to me many times during my tenure at Yep Roc Records. with bandbusinessindustrymarketingmusicmusician