Direct Selling Association DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. The Association’s mission is 'To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers.' DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. The Association’s mission is 'To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportuni avonbasedbusinessclubscontractordirectdoor-to-doordownlinedsagiftinghomeindependentlongabergerpartysalesselling in MLM Specialswith associationdsafirmsleadingmlmnationalspecialstrade