• Electronic Detailing: Reaching Physicians with Consistent and Comprehensive Marketing Messages Online : Market Research Report
  Electronic Detailing: Reaching Physicians with Consistent and Comprehensive Marketing Messages Online : Market Research Report Introduction Electronic detailing can provide pharmaceutical companies with a cost-effective means of supplementing product details traditionally carried out by pharmaceutical drug reps. Pharmaceutical companies should use eDetailing in combination with traditional office visits to develop brand loyalty, expand physician coverage and improve the quality of the services provided to dedicated prescribers. Scope Investigation of the importance of the pharmaceutical
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