• A Primer on Online Fundraising for Nonprofit Organizations (article)
  The boom in online fundraising services on the Internet today offers some promising opportunities for nonprofits to do outreach and build their Internet presence.
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• Bridging the Innovation Divide (pdf article)
  Technology plays an important role in enabling nonprofits to respond to social needs, and to perform fundamental functions—research, communications, public education, advocacy, fundraising, program development, and service delivery.
  in Public bookmarks with marketing online_fundraising
• eNonprofit Benchmarks Study (pdf article) - Measuring Email Messaging, Online Fundraising, and Internet Advocacy Metrics
  Data from 15 nonprofit organizations provided the core statistics that the researchers used to analyze activities in online fundraising, e-mail communication, and online advocacy (2005).
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• ePhilanthropy Foundation (website)
  ePhilanthropy.org is the global leader in providing training to charities for the ethical and efficient use of the Internet for philanthropic purposes through education and advocacy.
  in Public bookmarks with ephilanthropy_foundation online_fundraising by 2 users
• Face Time (article) - Chronical of Philanthropy
  Chronicle of Philanthropy 19 (25 January 2007) p. T-2-3. Nonprofit organizations are using social networking sites such as MySpace and Facebook to connect to volunteers, promote awareness, and increase membership.
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• Microsites Maximizing Online Participation (article) - Nonprofit Times
  From 2005 - Explains how nonprofits are creating special interest web sites in addition to their main sites in order to disseminate more targeted information to supporters.
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• Network for Good Learning Center (website) - Fundraising and Nonprofit Marketing
  Increase your organization's revenue by conducting online fundraising and email communications with supporters.
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• Online Fundraising Handbook (pdf): Making the Most of the Web and Email to Raise More Money Online
  Allen, Nick et al. Online Fundraising Handbook: Making the Most of the Web and Email to Raise More Money Online. San Francisco, CA: Groundspring.org, 2004.
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• The Online Marketing Nonprofit Benchmark Index Study (pdf article)
  The first annual report (2007) on which aspects of online marketing nonprofit organizations should emphasize.
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• The State of E-Philanthropy (website) - PNNOnline
  PNN Online's 2005 article on the state of online fundraising.
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• Turbo-Charged Web Use (article) - Nonprofit Times
  NonProfit Times 21 (1 April 2007) p. 1, 4, 6. Gives examples of nonprofits that are utilizing MySpace, mapping tools, and other emerging technologies to help expand the reach of their web sites.
  in Public bookmarks with marketing nonprofit_times online_fundraising

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