- Bridging the Innovation Divide (pdf article)
Technology plays an important role in enabling nonprofits to respond to social needs, and to perform fundamental functions—research, communications, public education, advocacy, fundraising, program development, and service delivery.
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- eNonprofit Benchmarks Study (pdf article) - Measuring Email Messaging, Online Fundraising, and Internet Advocacy Metrics
Data from 15 nonprofit organizations provided the core statistics that the researchers used to analyze activities in online fundraising, e-mail communication, and online advocacy (2005).
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- Face Time (article) - Chronical of Philanthropy
Chronicle of Philanthropy 19 (25 January 2007) p. T-2-3. Nonprofit organizations are using social networking sites such as MySpace and Facebook to connect to volunteers, promote awareness, and increase membership.
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- Microsites Maximizing Online Participation (article) - Nonprofit Times
From 2005 - Explains how nonprofits are creating special interest web sites in addition to their main sites in order to disseminate more targeted information to supporters.
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- Network for Good Learning Center (website) - Fundraising and Nonprofit Marketing
Increase your organization's revenue by conducting online fundraising and email communications with supporters.
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- Nonprofit Good Practice Guide (website)
The Guide provides easily accessible and continuously updated information on virtually all aspects of managing a nonprofit organization. It can be used as a quick reference in preparation for meetings, as a training tool, or for in-depth research.
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- The Online Marketing Nonprofit Benchmark Index Study (pdf article)
The first annual report (2007) on which aspects of online marketing nonprofit organizations should emphasize.
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- Turbo-Charged Web Use (article) - Nonprofit Times
NonProfit Times 21 (1 April 2007) p. 1, 4, 6. Gives examples of nonprofits that are utilizing MySpace, mapping tools, and other emerging technologies to help expand the reach of their web sites.
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