• 10 Steps to Develop an Effective Email Strategy
  
  Tamara Gielen's email marketing blog helps you stay up-to-date on email marketing industry best practices, news and events.
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• Do Text Emails Have a Better Deliverability Rate than HTML Emails?
  
  Tamara Gielen's email marketing blog helps you stay up-to-date on email marketing industry best practices, news and events.
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• Eye Gravity Draws Attention And Interest: Study
  
  Some of the tests results I love to follow are those from The Poynter Institute. Their eyetracking studies are some of the largest ever conducted in this space.While their tests are primarily done for, and funded by, major newspapers, their studies are incredibly revealing nonetheless. For instance, they've tested how readers read stories in three different formats: tabloid-style (
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• Influential Interactive Marketing: 5 Brilliant Marketing Ideas from SxSW
  
  Over the next week, I'll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW: Using the...
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• Joost's Advertising Model
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• Stop Looking to the Big Boys for Creative Ideas
  
  Tamara Gielen's email marketing blog helps you stay up-to-date on email marketing industry best practices, news and events.
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• Uncle Ben´s stupid website
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• Volkswagen (VW) "Feeling Down?" 300x250
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