Some of the tests results I love to follow are those from The Poynter Institute. Their eyetracking studies are some of the largest ever conducted in this space.While their tests are primarily done for, and funded by, major newspapers, their studies are incredibly revealing nonetheless. For instance, they've tested how readers read stories in three different formats: tabloid-style ( excerptsintentlymethodicalpoynterquotscannersteaserteasers in Public bookmarkswith copywritingeyeinternet