- The Need for Web Analytics Part 3
As soon as you progress in your internet marketing efforts to the point of being able to attract even the most modest amount of traffic to your web sites you need to become familiar with a concept that you simply can not afford to ignore, split testing. Fortunately or unfortunately depending on how you view it split testing is one of the most ignored concepts today. There are many successful marketers who could be a lot more successful with split testing, if you are a feel good type that wants everyone to be successful I think you would call this unfortunate.
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