- Equus Car
Hyundai feels it’s ready for the big-time luxury sedan market with its new Equus. It’s designed to compete with the world’s top luxury sedans BMW to Mercedes-Benz to Lexus. Equus prices are $58,000 for the Signature model and $64,500 for the higher line Ultimate model. That puts it considerably below European and Japanese rivals. But resale valu
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