Keyword Expansion with AdWords Editor 6.5 You can expand your keyword lists by basically using Google AdWords Keyword tool through AdWords Editor. You will have information about search volumes (scaled from 1 to 5) and how important the competition is for these keywords (scaled from 1 to 5 as well). Then, it's up to you to include them or not in ad groups of your choice thanks to the AdWords account navigation tree on the right hand side of the screen. in Public bookmarkswith adwordseditorexpansionkeyword