Blue Dot: Why the name change? Blue.Us becomes Blue Dot We'd rather be clear with people that we're Blue Dot because it's a better name with actual significance to all of us who work here. To my knowledge, there are two stories behind the name Blue Dot: 1) The earth looks like a Blue Dot from space. We like the idea that we're making the earth more navigable for our users. 2) A Dot is the smallest and simplest usability experience available. We want Dotting to be non-intrusive and simple. By ycc2106in Public bookmarkswith aboutbluedotbookmarks