TinyUrl vs. URL123 - Signal vs. Noise (by 37signals) If you were to use URL123 instead of TinyUrl, you would be able to: * update a short link if the destination link changes, without breaking the short link * track how many clicks were made on each link * give your links nicknames so you remember what they link to! * customize your own subdomain [example - http://37signals.url123.com ] * customize your short extensions [example - http://37signals.url123.com/SalonArticle ] in Public bookmarkswith linkserviceshorturlurl