• Reading on the Web (Alertbox)
  Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked.
  Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked.
  content credibility marketese promotional reading scanable scannable scanning skimming style usability web writing
  in Design/Web with concise design highlighting pages read scan users web by 5 users

highlighting from all users