• !dEa » Rural consumer reserach
  ITC’s e-Choupal and Intellect, the research and technologies wing of Lintas Media Group, have joined hands to launch Bharat Barometer – the primary information source of all aspects of rural consumer behaviour. The Bharat Barometer is a highly potent research channel for exploring various rural consumer and market matters. Elaborating on the initiative, Lynn de Souza, Director, Lintas Media Group, said, “Today in the competitive rush for new customers, brands are exploiting new segments, attempting new strategies, pushing to increase the product usage, bringing out new variants, etc.
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