• Apple to Announce iTunes Movie Rentals
  <b>What?</b> Apple appears ready to mainstream a subscription model for video content.<BR> <B>So What?</b> This may help to legitmaize the "subscription" models we've been kicking around internally, especially as they apply to feeding money to the local stations.<br> <b>Now What?</b> Let's wait and see how well it works for Apple (assuming they actually implement it). Perhaps PBS could get in early and capitalize on the hype?
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