• Purpose and Importance of a Mission Statement (article)
  The Mission Statement declares 'why' an organization exists, and is the only foundation upon which a long-range strategic plan (the blueprint for carrying out the organization's 'business') can be developed.
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• What is a Mission Statement? (article) - Alliance for Nonprofit Management)
  In just a few sentences a mission statement needs to communicate the essence of your organization to your stakeholders and to the public.
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