- About the David Report bulletin
Trend reports about design, innovation, culture etc
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- Be remarkable, get noticed.
I found ten easy steps in the Seth Godin blog about how to grow and to stand out, how to get noticed, make a difference and have a shot at the big time.
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- Big Shot In Cannes contest
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- Can marketing help the climate change?
sustainability is as much about branding and marketing as it is about supply chains and manufacturing processes
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- Design is marketing 2.0
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- Do you like creativity?
Wouldn’t it be great with a simple guide that could help you increase your creativity? It actually exists.
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- Increase sales by building credibility
Swedish business magazine Dagens Industri reports that the Swedish fashion brand Acne Jeans has a 75% mark-up in turnover from the last year.
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- Involve the end-user
What blogs, citizen journalism and YouTube have done for media, Crowdspirit hopes to do for product development.
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- Is advertising vandalism?
The Anti-Advertising Agency has launched a project togehter with Graffiti Research Lab called Light Criticism.
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- Karma Capitalism
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- Lazy marketers
As I wrote about in my two latest issues of the David report bulletin a lot of marketers are spending millions of dollar on advertising just because they have always been doing it.
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- Let your customers build your brand
A brand is nothing more than a perception in a person’s mind. Why not let the true believers help you build it?
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- Looking for top marketing blogs?
If you are looking for interesting marketing blogs to read Todd And’s Power 150 list is worth a visit.
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- Marketing should be built into products
Buying space in someone else’s brain is far harder than buying space in someone else’s media. Marketing, branding and design should be built into your product right from its birth.
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- New iPhone ads from Apple
This is one of three great new ads from Apple on the new iPhone which will be in stores in the US June 29. As Apple are saying - there has never been an iPod that could do all the things the iPhone will be able to do.
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- Not another free magazine, please…
If you feel like reading, you read something. But you probably would like to decide it yourself.
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- Piers Fawkes about the psfk conference
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- The consumers demand respect.
There is a difficult contradiction for a company between being a nice and credible “friend” and running a profitable business.
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- The ubiquity of advertising
Netherland-based Studio Smack was commissioned by the Museum de Beyerd (Dutch Museum for Graphic Design) in Breda to create “Kapitaal” (dutch for capital).
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- Thought packs on brand related topics
Influxinsights produces some great Thought packs where they are putting together their best posts from the last three years on different brand related topics
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