• Google Revealed: The IT Strategy That Makes It Work by Thomas Claburn (Management News by InformationWeek)
  Fascinating article on google's unconventional buisness practices. Google is different. And it's different not only because its thinking is original and its applications unique--witness search queries morphed into a lobby display of bursting color--but because the company's unconventional IT strategy makes it so. Commodity hardware and free software hardly seem like the seeds of an empire, yet Google has turned them into an unmatched distributed computing platform that supports its wildly popular search engine, plus a burgeoning number of applications. We used to call them consumer applications, but Google changed that. Businesses also use them because, well, Google is different.
  A unique mix of internally developed software, open source, made-to-order hardware, and people management is the secret behind the search engine.
  brin douglas google googles management merrill sergey strategy technology
  in Computing > World Wide Web > Google with applications buisness empire google google.com jelly lobby practice software strategy thinking unconventional
• Ripple products Pty Ltd (2003)
  The focus of this Australian business is water awareness, water consumption and water usage. Every time you turn on the tap to use water you will use a Ripple Product, and every time you use a Ripple Product you will be saving water. Ripple is a design business looking to communicate to Australian people about their water consumption. This communication is done through “water saving” product development. Our aim is to provide well-designed, “water wise”, functional items for the home that allow the consumer to be made aware of their own water consumption. The more that consumers are aware of their water usage, the more effective we can be to reduce our water consumption, individually and as a community.
  Ripple Products - The focus of this Australian business is water awareness, water consumption and water usage. Every time you turn on the tap to use water you will use a Ripple Product, and every time you use a Ripple Product you will be saving water.
  australia bathroom car consumption kitchen laundry melbourne products reduce reduced ripple save saving shower usage water wise
  in Political > Enviromental with australian awareness buisness consumption enviromental environment melbourne political product water
• The Freedom Machine
  The Freedom Machine was founded in April 1975 by Paul Chaleyer and James Byrne with the intention of selling only the highest quality bikes. At that time the only brands that the business sold were Raleigh, Gitane and Peugeot.
  in Fitness > Biking > Biking Shops/Goods Manufacturing with accesories biking buisness cycle cycling fitness service shop

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