• Lead Scoring Best Practices and Tools
  Lead scoring is an integral part of modern lead management. By tracking your prospect's behaviors and web activity, you can determine their level of interest in your solution (engagement) in addition to your interest in them (demographics targeting). Only by combining both factors can you send truly qualified leads to sales.
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• Marketo's Secret Sauce for Demand Generation
  This blog is where we share Marketo's latest thinking about B2B marketing, from best practices in search engine marketing to lead nurturing to marketing accountability. Authors: Jon Miller, VP of Marketing & Kelly Abner, Director of Marketing.
  in Public bookmarks with b2b_marketing lead_scoring leadmanagement leadnurturing

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